Honda registers the "Honda e" trademark to signal its entry into electrification

Honda has registered the "Honda e" trademark in Switzerland and the European Union. It is expected that this will be launched as a new sub-brand of Honda's electrified products, similar to the BMW i brand and Volkswagen ID series, sounding the clarion call for Honda's full entry into electrification. According to the preview, Honda will also bring the prototype of the Urban EV concept car (retro electric car) and the Tomo concept car (pure electric micro pickup truck) to the 2019 Geneva Motor Show in March, but it is not known whether the two cars will be launched under the "Honda e" brand in the future.

Among them, the interior of the prototype of the Urban EV concept car has been exposed a few days ago. The small body actually hides a large through-type central control screen of considerable size, which creates a sufficient sense of technology. The prototype car that is about to be unveiled is expected to adopt a five-door, five-seat design, rather than the three-door, two-seat design of the concept car.

The car will officially open for pre-order this year and will go on sale in parts of Europe and the United States at the end of the year. This will be Honda's first pure electric product to be mass-produced in Europe.

Honda's determination to pursue electrification can be seen from its previous actions. Earlier this month, it was reported that it would enter into a strategic partnership with domestic battery manufacturer CATL to purchase a total of 56 GWh (1GWh=1 million KWh) of batteries from the company within seven years. The models equipped with these batteries will be sold worldwide.

As for the layout of the Chinese market, Honda announced last year that it will launch more than 20 electric vehicles in the country by 2025, and these models may all be equipped with battery cells provided by CATL.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.