According to relevant reports, from 2010 to 2020, Apple acquired or invested in more than 20 AR/VR-related companies, including underlying technology companies such as facial recognition hardware technology company Polar Rose, and content companies such as NextVR. As early as 2017, Apple launched the AR development platform ARKit and SDK, and launched the .usdz file format the following year.
VR Headsets At this year's WWDC, Apple released ARKit 4. ARKit 4 is based on the LiDAR scanner and includes features such as depth API, location anchoring, and face tracking. Apple continues to optimize this development platform and encourage developers to create AR applications. For example, the game Hot Lava in Apple Arcade can use LiDAR to model the player's living room to generate the game surface, etc.
AR Applications In terms of AR glasses screens, Apple acquired the optical waveguide company AKONIA in 2018, which may imply that Apple will focus on optical waveguide display solutions in the future. TrendForce analyst Cai Zhuoshao believes that increasing AR applications on mobile phones is the first step to convince consumers to buy high-priced AR glasses. After there are enough applications, mobile phone manufacturers can sell AR glasses to consumers as accessories for smartphones like smart watches. A VR headset with lower development difficulty that is first tested can allow Apple to accelerate content development, gather more developers, and educate consumers at the same time. These are the prerequisites that Rockwell said must be ensured for the success of AR glasses.
VR Technology In a sense, Apple and Facebook seem to have reached a consensus. When consumer-grade AR technology encounters a bottleneck, VR-based head-mounted devices with perspective AR functions are an important way to transition to consumer-grade AR glasses. In short, with the rapid development of VR technology, a new trend of the VR era is coming, and the development prospects of VR are unlimited. Therefore, it is not surprising that Apple is developing in the field of VR! |
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