Mobile Internet is back! WeChat has changed: You can also browse Moments on PC

In the past year, the development of mobile Internet has actually been in a state of stagnation. WeChat, which is at the top of the Internet pyramid, has recently sparked heated discussions due to the return of Moments to PC. With 1 billion users, WeChat's every move can affect the nerves of the Internet.

The boundary between mobile phones and PCs has actually become blurred. Mobile Internet traffic has reached its ceiling, and PCs are the next growth point.

The role of PC has always been "productivity"

Forecasts show that PC market shipments this year will reach 357.4 million units, an increase of 18.2%. This figure is much higher than the 12.9% market growth in 2020 released earlier by the agency.

The increase in demand for PCs is actually an inevitable phenomenon. Mobile phones are used for entertainment and PCs are used for work. This feeling is particularly prominent in 2020 when people are working from home.

Apple has always emphasized the productivity of the iPad. In fact, it also hopes to occupy the mobile office market through this product. The joke of "productivity before purchase, iQiyi after purchase" also reveals the strong correlation between work and PC. Only those that cannot be replaced are necessities.

Working from home ushered in a surge in PC traffic

Working from home has become the main reason for the resurgence of many PCs. The survey found that it was the main reason for the shortage of Lenovo and HP PCs last year. In the first half of 2018, HP was out of stock of 4 million units in China. By the beginning of October last year, HP's shortage in China reached 11 million units.

The rise of office software and video conferencing cloud services such as DingTalk and Zoom during the epidemic is one of the arguments.

Internet service reflow

The most important feature of mobile Internet is the enhanced interactive capabilities, which breaks the boundaries of Internet services. You can enjoy convenient services through your mobile phone.

However, what the Internet service itself requires is real-time interaction. When the mobile attributes are overemphasized, the Internet interaction capabilities of the PC have always been a shortcoming.

The neglected PC Internet services are actually in urgent need of being filled. The return of WeChat Moments to the PC will definitely tear open a gap in the mobile Internet. Internet companies that have been expanding their territory have actually ignored the PC user experience .

This can be seen from the update frequency of mobile apps and PC applications. When we mention Taobao, Baidu, WeChat, and QQ, you often think of an app on the mobile phone, not the application software on the PC. In fact, the service that can achieve powerful functions must be on the PC side, and the mobile app is just an extension of the service.

Mobile and PC terminals are rising

It is common that the mobile phone and PC cannot be taken care of at the same time. Currently, most applications have completed the information synchronization between PC and mobile terminals, but the functions of the mobile terminal are richer than those of the PC. This is itself an anti-human design.

The interactions and operations on mobile phones are relatively simple. Compared with mobile phones, users are more likely to accept relatively complex functions on PCs. The transition from PC to mobile phones is a process from complex to simple. Nowadays, the superimposed functions on mobile terminals have gradually become a burden. Mobile phones have gone from serving users to disturbing users. This simplification is necessary.

Service involution is basically the product of the development of mobile Internet to a certain extent, and homogeneous applications on mobile terminals are emerging in an endless stream.

In recent years, it has become difficult to see phenomenal applications, and the apps that have appeared briefly are mainly entertainment-oriented. It has become difficult to see applications that can solve practical problems in work and life. When innovation is stagnant, demand on the PC side will bring new traffic growth. Zhang Xiaolong is always able to stay ahead, and this may be the reason for the success of WeChat.

Conclusion:

The mobile Internet may not experience a recession, but it will definitely be forced into a cooling-off period, as traffic on both PC and mobile terminals is rising rapidly.