Attention! WeChat often pops up this type of ads, which means you are being "monitored". Please close it as soon as possible

The ads placed by WeChat have made many users ponder. Why are these ads similar to the information they have searched for? When searching for certain content, similar products will immediately appear in the ads.

This phenomenon reminds us of some mobile phone applications that monitor users, analyze big data, and finally push precise advertisements to users. WeChat’s advertising behavior is indeed very similar to this.

WeChat has a huge user base, and it obtains a large amount of first-party data through its own platform, and uses it to build a very detailed and accurate user portrait. In order to achieve precise delivery, for example, Moments ads can also support targeting based on age, gender, region, mobile phone system, mobile phone network environment, interest tags and other attributes.

What should you do if you don’t want your behavior to be “monitored” by WeChat, and you don’t want to see advertisements frequently in your Moments? Here are the solutions.

Step 1: Open WeChat on your phone, switch to [Me], and click [Settings] - [About WeChat] - [Privacy Protection Guide] in sequence.

Step 2: On the privacy protection guidance page, find [9. Others], click the blue font [Privacy Policy], then scroll down to find and click [Advertising].

Step 3: After expanding, click [About Ads], find the second item on the page on how to manage the ads you see, and click [Manage].

Step 4: Finally, just turn off the [Personalized Recommended Ads] button. Note that it will be valid for half a year after it is turned off, and you need to turn it off again after half a year.

If you don’t like WeChat’s practice of pushing ads while using WeChat, you can follow the above steps.