Short video account restricted? How to solve it?

I don’t know if you have ever had the headache of your account being restricted. I think this is probably one of the problems that all short video operators are most afraid of encountering.

Because we have been discussing how to create content, we rarely pay attention to what we should do if we really encounter traffic limiting. So today we will focus on discussing:

What should I do if my short video account is restricted?

Account traffic is restricted, which can be roughly divided into two situations:

The first type is a new account that has little traffic at the beginning, and all published works are maintained at a relatively low level.

The second situation is that the playback volume was very good before, but suddenly it became abnormally low. This situation also belongs to traffic restriction.

Next, we will analyze the reasons for current limiting and solutions based on these two different situations.

01 New account created, no traffic?

In fact, when a short video account is just established, the traffic will definitely not be very high. To determine whether your traffic has been restricted, you can check your account in the "Creator Service Center" - "Account Status Monitoring" to see if there are any violations.

If all feedback is normal, we need to check if there is any problem with the data. We have told you before that the underlying logic of the recommendation of the Tik Tok short video platform is to recommend content that users like to users.

The video suddenly has no traffic, and our video is functioning normally, which means the video content does not attract fans.

This problem often occurs with new accounts. If they rashly post content from different types of accounts without properly labeling, it is easy for label confusion to occur.

There are two solutions: maintain the account while posting videos, re-label the account with a clear label to attract more accurate fans; release different content in batches , conduct tests, and see what kind of content users prefer.

In addition, when novice accounts are first created, they lack the awareness of maintaining the account in order to make money quickly, so in the early stages of operation, the videos contain obvious illegal content.

For example:

1) There is obvious hard advertising implantation

On the homepage of one's account, there is obvious traffic-generating information (WeChat ID, QQ ID, etc.) or very obvious marketing advertising nature, including but not limited to the frequent appearance of product trademarks, QR codes, and watermarks of other platforms for a long time.

2) There is copying or plagiarism

The video contains unauthorized content or content copied from other platforms.

3) Minors appear in videos with marketing purposes

The appearance of minors in videos selling goods or minors conducting live broadcasts selling goods alone are both prohibited by the platform.

4) There is illegal volume manipulation

What is different between short videos and other platforms is that if there is any behavior of brushing the volume, the account will also be restricted. Its recommendation mechanism is to first recommend you to a traffic pool to see the reaction of this traffic pool. If this traffic pool is not interested, it will not recommend you.

In order to make the monthly data look good, some operators choose to inflate the traffic. In fact, this behavior is of no use to the account. A large number of likes from non-recommended users will cause the account to be judged as "cheating" by the platform and be restricted.

5) Illegal content appears in the comment area

This is a problem that many short video operators find difficult to discover. Sometimes when we are attracting traffic, in order to save trouble, we reply with a large number of advertising information in the comment area, or only leave a contact method to attract traffic. Once reported, the traffic will be restricted directly.

Replying too quickly, replying to a large amount of repetitive content, having a large amount of negative energy in the comment section, etc. will cause the account to be restricted.

02 Abnormal situation, sudden flow restriction?

After operating for a while, the number of views was usually normal. But suddenly, starting from a certain video, the number of views dropped sharply. What happened?

1) Did you suddenly change the type of video?

Some accounts want to change the direction of their operations, so they want to change the type of video. As a result, you find that after changing the video type, the number of video views does not increase but decreases.

This is just like you suddenly arrive in a new environment. It is necessary to let everyone get familiar with you again. It is recommended not to change the video type frequently. If traffic restrictions have already occurred, it is recommended to maintain the account while slowly transforming, or create a new account to post videos.

2) Have a large number of videos been deleted?

This kind of operational error is actually not uncommon. Many operators want to delete some videos on their past accounts for various reasons. It is basically not recommended that you delete them directly. You can use the "hide" method to hide the videos.

It is best not to publish a large number of works too frequently in one day, otherwise it may be judged as a marketing account.

Previously, Douyin had clearly stipulated that low-quality videos would not be recommended, mainly involving six types of short videos: picture carousels, inspirational storytelling, voiceless sales, street interviews and sales of irrelevant products, solicitation-style product recommendations, and awkward short theater performances .

For us short video operators, there are more and more merchants and companies joining the track, and there are also many people willing to invest money. In order to stand out from the crowd, we must ultimately return to content .

Providing users with better-quality, more professional and valuable short videos is the direction we have always strived for in short video operations.

Author: Short Video Operation Diary

Source: Short Video Operation Diary (gh_a49c091205cb)