With iOS 17 and macOS Sonoma, Apple brings users more in-depth privacy protection features. In the new version of the system, Apple has launched a link tracking protection feature that can protect you from data tracking by other companies in private browsing mode, supporting mail, messages and Safari. Simply put, when it detects that the URL of the link you click contains user data tracking parameters, it will automatically delete them. For advertisers and data analytics companies, adding tracking parameters to certain websites is an effective way to track user activities across websites. Compared to normal parameters, such websites containing tracking codes will add a special tracking identifier at the end of the link. This method can bypass Safari's Intelligent Tracking Prevention feature (IT Home Note: This feature mainly blocks cross-site cookies and other session storage). That is, when a website URL allows an analytics or advertising service at the destination to read the URL, it can extract those same unique parameters and associate them with a back-end user profile in a database, thereby tagging specific users and delivering personalized ads. Apple is trying to combat this behavior in its next-generation operating system this year. Safari will automatically detect specific identifiers in URLs and remove these parts of the code, allowing users to browse the web normally without the risk of being tracked by advertisers. As a compensatory measure, Apple provides advertisers with another way to measure advertising campaigns, namely Private Click Measurement, which allows advertisers to still measure advertising attribution in Safari private browsing mode without exposing user activities. |
<<: Six design patterns that Android developers must know
>>: Cook’s iPhone moment has not come yet!
Nowadays, the so-called sales promotion is actual...
Zhu Guangya is one of the main pioneers of my cou...
ListView is one of the most used controls in Andr...
Offline reasoning for large models Features Offli...
If we go back to 2000, facing the backward econom...
After reading this article, I hope you can improv...
Traditional Chinese Medicine Yoga Health Care Mas...
I looked at the mass blessings bombarding me with...
"Is this a rove beetle? I've never seen ...
Introduction: The promotion effect is abnormal, t...
In the Internet era, product competition is fierc...
On December 9, rain and snow "moved" to...
What is the price to join the Xiantao Check-in Mi...
Xiaomi Mi MIX 2 and iPhone X have once again prov...
What should I do if the promotion is ineffective?...