A lean camel is bigger than a horse. The Weibo marketing of the fallen aristocracy is still powerful.

Weibo marketing refers to a type of online marketing method created and executed through the Weibo platform for businesses, individuals, etc. It is also a commercial behavior method for businesses or individuals to discover and meet various needs of users through the Weibo platform. Uniqlo was first promoted through Weibo, and became popular all over the country.

1. Advantages of Weibo Marketing

With the rise of WeChat, Weibo marketing is no longer mainstream, but it still has advantages that other marketing models cannot match.

1. Wide user base and fast dissemination speed

Weibo has 350 million registered users, and its user base is very broad, so promotion and marketing through Weibo can be done extremely quickly.

2. Increase brand awareness

Some companies will place the certified Weibo at the bottom of the website for users to click on, and will update it regularly. The number of fans is also very impressive, which is very beneficial for increasing brand awareness. If the Weibo is ranked higher on the search side, the effect will be better.

3. Simple operation

Whether it is applying for a Weibo account or maintaining Weibo, it is very simple and easy to operate.

4. Convenient interaction with users

Through Weibo, you can interact and communicate with fans at any time. If you have good opinions and suggestions, you can provide feedback immediately. During the interaction and communication, you can also strengthen your relationship with users and increase user stickiness.

5. Low investment cost

Weibo marketing does not require a lot of investment like soft-text marketing. Weibo application is free, company certification and V are free. If you want to upgrade faster, just open a Weibo membership.

2. Methods and Techniques of Weibo Marketing

Since Weibo's speed and method of dissemination are very popular among people, businesses often use Weibo for marketing promotion. So, how can we do Weibo marketing well?

1. Basics of Weibo Marketing: Preparation

Before conducting Weibo marketing, you first need to register an account, then set an avatar, fill in information, and finally upgrade the account level. Doing these well will have a positive effect on the conduct of Weibo marketing.

2. Avatar settings

Many people like to use cartoons or animals as their avatars. I personally think this is not good for later marketing. We should always remember that our Weibo is for marketing and promotion.

3. Fill in the information

The more authentic the information you fill in, the better. For example, information such as occupation and hobbies should be filled in carefully to give people a sense of reality. The most important thing is not to forget to fill in your contact information to make it easier for users to find you.

4. Account Level

The higher the account level, the better. If you are using a new account, you can open a membership and complete tasks as required every day, which will help improve your level.

3. Weibo Marketing Skills

Regarding Weibo marketing techniques, we can start from the following three aspects:

1. Add V on Weibo

To do a good job of Weibo promotion, you must add a V, otherwise Weibo promotion will be meaningless. If you are an individual, you can submit relevant information for certification, and the company needs to be certified in the background, which usually takes two working days. If you don’t want to apply for certification yourself, you can also go to Taobao to find someone for help.

2. Weibo content settings

The content of Weibo should be in line with your own positioning, and it is appropriate to update 3-6 posts a day. If you are trying to lose weight after childbirth, you can update this information: What should you do if your baby has a cold and fever? What should I eat to lose weight? Adding some comparison pictures and feedback pictures appropriately will have a better effect. In short, we should think about the problem from the perspective of a postpartum mother.

3. Increase the number of fans

The simplest way is to increase the number of fans. Especially for companies doing promotion and publicity, if there are no fans, it will give people a sense of unreality and it is not conducive to increasing brand awareness. Increasing fans can be achieved through Taobao or Weibo fan-increasing QQ groups.

4. Paid Weibo Marketing: Weibo Fantong, Big V Promotion, and Fan-Adding Tool

1. Weibo Fans Channel

Weibo Fans Tong is a tool under Weibo, which mainly displays promotional information through payment. If your product has enough profit and high click rate, you may want to give it a try.

2. Promotion by influencers

Some celebrities often use their Weibo accounts to endorse companies or products, and the prices are very expensive, which may be unaffordable for some small businesses.

3. Add fans artifact

For those who follow us on Weibo, if their avatars and nicknames are of an advertising nature, this is often achieved through the fan-adding tool. Similarly, we can also filter according to the group we need, such as women, and use the fan-adding tool to follow their Weibo or comments in batches, so as to achieve the purpose of publicity and promotion.

Weibo is very suitable for marketing. Its fans are of high quality, have good purchasing power, and the operating procedures are not responsible. As long as you do it seriously and execute it strictly, Weibo marketing can achieve good results.