What is the difference between programmatic and custom creatives in Toutiao’s information flow?

With the launch of information flow, many friends have started to work in information flow, but they will encounter many problems in the process of operation, such as: interest targeting, delivery methods, how to make landing pages, etc., all of which require us to learn. Today, Dongguan SEM editor Feng Chao will share with you the creativity. What is the difference between the programmatic creativity and custom creativity of Toutiao’s information flow? Let’s follow Feng Chao from Dongguan to find out!

What is the difference between programmatic and custom creatives in Toutiao’s information flow?

The core difference between programmatic creativity and custom creativity is that our programmatic creativity is when we create a new account or we have a new set of creative ideas and have many titles. We don’t know which title is good and which title is bad. At this time, I have to use programmatic creativity to run the entire plan. The advantage is that the system will give priority to recommending our programmatic creative plan under the same conditions. The specific reason or why I say this will be shared later.

Let's get to the point. In actual operations, when we basically have a new set of creative ideas but don't know how to combine them or have several titles but don't know how to display them, we will use programmatic creativity to run them. In the test, you also have new titles. Compared with your custom combination of creative ideas, programmatic creativity will be easier to run data and the account will be easier to run.

When we use programmatic creativity to filter out good ideas through the system's free combination mode, we can find some good combinations of titles and pictures. Then when we create a new plan, we can put the titles and pictures of the good ideas in the programmatic creativity directly into the custom combination creativity to run. The advantage of this is that some people may be used to saying that I always use programmatic creativity no matter what. However, you will encounter a problem in actual operation that your programmatic creativity may be very good at the beginning, but suddenly there will be no data for a few days. Why is this?

In fact, many people have not thought about or understood that this plan is not working, so I want to create a new plan, because the core logic of Toutiao account is to continuously create new plans. Many people have not seen a very important place, that is, we have a programmatic creativity in the background data report, and when you click in, you can see which creative ideas the system is currently exploring and testing. If your plan suddenly cannot spend money, it is not because your plan is dead, because the program may be exploring the creativity of a single picture for you. Whether it is the display or exposure volume and the click-through rate, it will definitely be lower than that of a large picture. For example, if you upload ten pictures, it may take one to two weeks for your program to complete the overall exploration. Of course, this is because the industry is different. So when you use programmatic creativity to create a new plan, when you find that the plan was running well but suddenly cannot spend money, don't rush to close the plan. Go to the background to see which creative ideas the plan is exploring.

The above is the difference between programmatic creativity and customized creativity in Toutiao’s information flow. As for the specific content, many things on Toutiao are already very complete. Many people don’t click these buttons to see what the operation is. In Toutiao, creativity is a very important part.