16 industries, 29 cases, just read this article for information flow advertising!

The final effect of an advertisement is often determined by both the advertising creativity and the advertising media . Good ideas must be spread through appropriate platforms to achieve twice the result with half the effort.

Today, the editor has compiled 29 excellent advertising cases that were recently launched on Tencent social advertising , covering 16 industries including real estate, e-commerce , home building materials, transportation, education, tourism, daily necessities, life services, business services, cultural entertainment, online tools , website portals, games , jewelry and watches, finance, and virtual.

They each have their own unique features:

Some use grand and clear visual images to attract users to click; some use appealing insight copywriting to resonate with users;

Others combine current hot topics to increase user attention.

Although each has its own merits in terms of creative methods and approaches, both have brought very good results to advertisers in terms of customer feedback and product sales.

one,

Real estate industry

1) Industry: Real estate - real estate agency

Material specifications: 1280*720

Traffic distribution : Mobile platform CTR is higher than the same industry: 211%

2) Industry: Real estate - real estate agency Material specifications: 1280*720

Traffic distribution: mobile platform

CTR is higher than the same industry: 152%

3) Industry: Real estate - property trading

Traffic distribution: WeChat

two,

E-commerce

4) Industry: E-commerce platform-comprehensive e-commerce material specifications: 220*120

Traffic distribution: QQ space

CTR is higher than the same industry: 182%

5) Industry: E-commerce platform-comprehensive e-commerce material specifications: 1000*560

Traffic distribution: QQ client

CTR is higher than the same industry: 161%

6) Industry: E-commerce platform-comprehensive e-commerce material specifications: 1000*560

Traffic distribution: mobile platform

CTR higher than the same industry: 222%

three,

Home Improvement

7) Industry: Home building materials Material specifications: 140*425

Traffic distribution: mobile platform

CTR is higher than the same industry: 123%

Four,

Transportation

8) Industry: Transportation-Vehicle Trading

Material specifications: 640*100 Delivery traffic: mobile platform

CTR higher than peers: 204%

five,

educate

9) Industry: Education-Non-academic education Education platform

Material specifications: 300*80 Distribution traffic: Tencent.com

CTR is higher than the same industry: 189%

10) Industry: Education - Non-academic Education Education Platform Material Specifications: 200*162

Traffic distribution: QQ client

CTR is higher than the same industry: 128%

11) Industry: Education-Non-academic education Education platform

Material specifications: 200*162 Delivery traffic: QQ client

CTR is higher than the same industry: 124%

12) Industry: Education - Non-academic Education

Traffic distribution: WeChat

six,

travel

13) Industry: Travel- Air Ticket Booking

Material specifications: 200*162 Delivery traffic: QQ client

CTR is higher than the same industry: 138%

14) Industry: Tourism - Hotel Accommodation Traffic: WeChat

seven,

Daily necessities

15) Industry: Daily necessities - Household daily necessities

Material specifications: 1280*720 Delivery traffic: mobile platform

CTR is higher than the same industry: 121%

eight,

Lifestyle Services

16) Industry: Lifestyle Services - Bread and Cakes

Material specifications: 140*425 Delivery traffic: QQ client

CTR higher than peers: 209%

17) Industry: Lifestyle Services - Photography and Videography Traffic: WeChat

Nine,

Business Services

18) Industry: Business Services - Study Abroad Agency

Material specifications: 140*425

Traffic distribution: QQ client

CTR is higher than the same industry: 174%

ten,

Culture and Entertainment

19) Industry: Culture and Entertainment - Internet Services

Material specifications: 198*40 Delivery traffic: QQ client

CTR is higher than the same industry: 216%

eleven,

Network Tools

20) Industry: Internet tools - video, music reading

Material specifications: 1280*720 Delivery traffic: mobile platform

CTR is higher than the same industry: 133%

twelve,

Portal

21) Industry: Website portal-news portal, information community

Material specifications: 720*1280 Delivery traffic: mobile platform

CTR is higher than the same industry: 180%

Thirteen,

game

22) Industry: Games - Chess and Cards

Material specifications: 640*100

Traffic distribution: mobile platform

CTR higher than the same industry: 215%

23) Industry: Game-Strategy Material Specification: 1000*560

Traffic distribution: mobile platform

CTR is higher than the same industry: 175%

24) Industry: Game material Specifications: 1280*720

Traffic distribution: mobile platform

CTR is higher than the same industry: 187%

25) Industry: Game material Specifications: 160*140

Traffic distribution: QQ space

CTR is higher than the same industry: 512%

fourteen,

Jewelry & Watches

26) Industry: Jewelry and Watches - Accessories

Material specifications: 160*140 Delivery traffic: QQ client

CTR is higher than the same industry: 305%

fifteen,

finance

27) Industry: Finance-Stocks

Material specifications: 198*40 Delivery traffic: QQ client

CTR higher than peers: 202%

28) Industry: Finance - Comprehensive financial platform Traffic: WeChat

sixteen,

virtual

29) Industry: Virtual-Online Business Hall

Material specifications: 640*100 Delivery traffic: mobile platform

CTR is higher than the same industry: 183%

The editor just wants to ask one question: After reading these cases, are you still afraid of having no creative inspiration?

In order to better help everyone, you are welcome to leave a message and interact with us. Tell us your current “industry” and “which industry’s advertising creative cases you would like to see” , and I will do my best to organize them for you!

The author of this article is @i黑马 and it is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

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