Friends who have done SEM know that after the account plan, units, keywords, and creativity are reviewed and approved, the other work is to start the account, analyze the data, turn off unimportant or industry-irrelevant words (or negative keywords). So how to select negative keywords? Where to set negative keywords? Let’s learn more about it with Feng Chao from Dongguan SEM Promotion ! How to select negative keywords? Where to set negative keywords? 1. Thinking method [negate all the negative words you can think of in advance] 2. Tool method: In the search term report of the Fengchao account, in some statistical software, such as search term report, Baidu Statistics, CNZZ, etc., or in some online communication software, such as Shangwutong, Baidu Business Bridge, Leyu, etc., you can check which search terms netizens use to find the company. By analyzing the search terms, we can add those useless search terms to the negative keyword tool. For example, if a company’s business is computer training, and we use statistical software to see some search terms that trigger the keyword “computer training”, we can select negative keywords based on the search terms. How to select negative keywords? Where to set negative keywords? |
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