Is it necessary to refer to keywords to guide bidding in bidding promotion?

Now the Baidu backend has its own keyword bidding guidance. For this type of bid, do you need to form a reference opinion in the bidding promotion? Using this guidance to bid will tell you the answer.

Feng Chao from Dongguan can tell you with certainty that the answer is "NO". Why? The price is just a rough reference given by Baidu. We all know that bidding promotion focuses on the placement of accurate keywords, but the keywords with high bids are not necessarily high-conversion and high-click keywords. Even if the price is higher, it is of no value to the enterprise.

2. The actual theoretical basis for the keyword guidance bid given by Baidu is too low. In other words, in order to make money, the highest reference bid given by Baidu is often several times the bid of a normal account. This bid is meaningless to the account.

3. Here we would also like to remind everyone that in addition to the keyword-guided bidding in the background, the software bidding used by many people now is also not recommended. Because these have no actual basis and are just a cover to make money.

Summary: Just as the bidding hosting company believes, keyword bidding needs to be based on actual data and the value of the keywords. Not all recommendations from Baidu are the best.