Baidu bidding is not effective. What is the reason?

Baidu bidding is not effective. What is the reason? When it is good, many novice friends tend to enter a state of not knowing what to do, and feel that no matter what they do, it will not bring any effect. Here I have compiled some of my previous experiences in bidding hosting in the medical industry for your reference.

Baidu bidding is not effective. What is the reason?

1. Two lessons learned from working in the medical group

1. Experienced bidders will never stop optimizing, and will provide consultation and optimization services for accounts and websites

2. There is no conversion today because yesterday’s adjustments did not work. If no effective adjustments are made today, there will be no conversion tomorrow either.

Why do you feel you don’t know where to start?

1. There is consumption in the account; the search terms are normal; it seems that there is not much that can be adjusted in the bidding account.

2. Expecting the account to perform well every day does not conform to Baidu’s current traffic distribution principles.

3. Reference to the experience and ideas of the bidding hosting company

1. Don’t just focus on bidding, you need to be able to plan (to improve website conversion) and consult products (to improve consulting and transaction conversion)

2. Baidu's cyclical fluctuations have become the norm. When conversions are poor, control the budget appropriately. However, you must be able to judge when the account has better conversion effects, increase the budget, and maintain the overall budget and conversion effects.

3. Have a long-term optimization plan, such as:

a. Multi-account operation of travel accounts, regardless of the conversion of existing accounts

How to set up a new account and try to improve the materials.

b. Keep optimizing your landing page, find 6-10 competitor websites, check them every day, and you will always find new marketing points.

c. Learn new skills, acquire traffic horizontally (bidding optimization, new media, short videos, etc.), choose vertical operation projects (planning art, programming products, etc.) based on your own advantages, and find small project examples as soon as possible: bidding recruitment website needs; website; operation; traffic (profit).