How to apply for WeChat Video Account? How to use WeChat Video Account?

At the beginning of 2020, in a video speech at the WeChat Open Class, Zhang Xiaolong revealed the news that "short content" would be launched soon. Soon, the "Video Account" began its internal testing in a low-key manner. You can see the "Video Account" entrance in WeChat's "Discover". After entering, you can browse short content such as pictures and videos posted by different accounts. Users can follow the video account and interact with it through likes, comments, etc.

How to apply for WeChat Video Account? How to use WeChat Video Account?

1. What is "Video Account"

According to WeChat, Video Account is a platform where everyone can record and create. Organizations and individuals with the desire to create and express themselves are welcome to join Video Account.

Simply put, Video Account is a content platform parallel to the ︊official︁ account and ⁢personal WeChat account. It has the following characteristics:

1. The entrance is located in [Discover], right after the Moments.

2. The content format is mainly short videos, but pictures can also be posted.

3. Everyone can create their own video account.

4. There is no limit on the number of videos/photos released every day, as there is no limit on the number of posts per public account.

5. The content release of the video account does not rely on PC. Whether it is publishing or viewing, it is all on the mobile terminal.

6. Like official accounts, ︎ video accounts can be followed.

7. The default video content is sorted by update time (internal testing phase).

8. For new users, the distribution of video account content does not entirely rely on attention and social interaction, but also on algorithms. Currently, the algorithm intervention is not particularly large. When users first open the app, some video accounts worth paying attention to will be recommended.

9. The content of the video account can be shared to friends circle and groups/friends.

10. The official account and the video account are independent of each other and do not affect each other, but the content can be connected to a certain extent.

How to apply for WeChat Video Account? How to use WeChat Video Account?

2. How to apply for a "Video Account"

Users can send an email to [email protected], with the title "Short content internal test + name or public account name" and the identity information in the body. They must also provide proof of influence (such as a screen recording of the name of the public platform and other platform accounts, number of fans, number of recent readings, etc.). The WeChat team will confirm whether the account is eligible for the internal test based on its influence and type.

It is reported that publishers currently participating in the internal test can apply to create an account at the "Video Account" entrance. One WeChat account can only create one video account, which can be opened by both individual users and institutional users.

After the video account is successfully created, it can support sending videos with a duration of less than 1 minute or pictures with a length of less than 9 pictures. For ordinary users, they can follow the video account owners they are interested in, like and comment to interact, or forward the content to their Moments or chat scenarios to share the content they see with friends.

Industry insiders speculate that WeChat may internalize a Weibo-like section in the Moments, allowing short content pushed by public accounts to be more effectively disseminated within the WeChat ecosystem.

If you have any questions about the video account function launched on WeChat, you can add WeChat: jimifeng (note: video account) for free consultation.

The short video industry is now at the forefront of the Internet era, and WeChat's entry into the short video industry is a good opportunity. In the design of the video account, it is not entirely short video content, but it can include text and official accounts, and the official account fans and video account fans are not connected, adding a distribution channel for the official account content.

But on the other hand, creators who do not have or are not good at short video production cannot easily enjoy the benefits of this channel - to a certain extent, it can be inferred that short video capabilities will become the basic capabilities of content creators.

Interface News learned that many public accounts have set up groups for short comics, short videos, etc. to prepare for short content. Since public accounts have encouraged long articles for a long time, maintaining high-quality output in the era of short content is a new test for the human and material resources of the content production team.