Baidu promotion background knowledge of the left guidance price tool!

On October 23, 2015, following the launch of the bid simulator, Baidu Promotion Backend launched a new left-side guidance price tool

Baidu promotion left guide price tool picture

What kind of impact will the left-side guidance price tool bring? The keyword bids are getting higher and higher, and the cost of Baidu bidding promotion is also getting higher and higher; for bidders, transparent guidance bidding is becoming more and more helpful to everyone.

What is the left guide price definition: It is the price calculated by the system based on the historical bidding results of the keyword accurately triggered in the past seven days, which can make your advertisement more likely to be displayed on the left side of the computer search results. This price is updated daily.
Some corporate users may have this idea: with this left-side guided bidding tool, there is no need for professional Baidu bidding promotion personnel, right?

Of course not. No matter what kind of new tool it is, it is used by people, and its function is just to make things more convenient and quicker and achieve a certain goal.

We must use tools, but we must not be controlled by them. Of course, the accuracy of the price guidance tool data on the left needs to be used as a reference and cannot be fully trusted. The guide price tool on the left explains: This guide price is historical data and is for reference only. It cannot guarantee that the advertisement will be displayed on the left side of the computer search results.

In summary, our bidders can use the price data in the price guidance tool on the left for reference , but they cannot be adopted directly. Everything still needs to be adjusted accordingly based on the situations encountered in Baidu promotion. Here, the advice to novices of Baidu bidding promotion is that they can consider the bids of their own accounts in a comprehensive manner based on the side-guiding bidding tools, bidding simulator tools, promotion live tools and account status.