How to make Baidu bidding traffic more accurate?

Today, Feng Chao from Dongguan talks about how to deal with some invalid click traffic that is often encountered during Baidu's bidding process, so that bidding promotions can be more accurately displayed in front of potential users and make Baidu's bidding account traffic more accurate.

When doing Baidu bidding, we must pay attention to detecting the incoming keywords and at the same time understand the user's search habits. First, open the Baidu bidding account. After entering the account, there is a "report tool" on the toolbar. We can use this tool to develop keyword monitoring to detect the user's search and the creative matching degree of keywords in the bidding account. For example, when a user searches for "bidding software tools, Baidu bidding assistant, one-click bidding software", Baidu can also match the keyword creative combination of "bidding software functions or prices" in the bidding account.

In order to improve the workload more effectively, we can customize the keyword monitoring report periodically, so that it is convenient to check the statistics daily and weekly.

After detecting invalid click traffic, we need to block these words so that when users search for the same words again, our bidding ads will not be displayed. Select the creative unit group that matches the invalid keyword in the bidding account when the user searches for the invalid keyword, and add the invalid keyword to the negative or exact negative in the "Promotion Plan".

It seems that bidding promotion is a fast, simple and effective promotion method as long as you spend money, but the details are also a crucial step in determining success or failure, and the details must not be ignored. Each method of online marketing promotion has its own unique advantages. We cannot judge whether this promotion method is good or bad from just one aspect. The effect of any promotion method that is done to the extreme cannot be underestimated.