General mini-program e-commerce malls can only complete the basic shopping transaction closed loop, and cannot drive everyone to spread the word and gain more traffic by bringing in customers. By leveraging business models such as group buying, distribution, fission red envelopes, rebates, and points through mini programs, fission can be generated quickly and brand exposure can be increased. WeChat mini program fission marketing, how to use the mini program fission distribution system? Let’s learn about it with Feng Chao of Dongguan Network Promotion ! WeChat Mini Program fission marketing, how to play the mini program fission distribution system? 1. Mini Program Bargaining Model Mini Program Bargaining is a new marketing model derived from the traditional buying and selling of goods. Merchants launch bargaining activities through the WeChat Mini Program platform, and users who participate in the activities help bargain by spreading the word among friends, and finally purchase goods at a low price. When users participate in bargaining activities, they can share it with friends to help them bargain. There is no need to pay attention to them, they can just leave after bargaining, without any burden. Further stimulate users to actively share to WeChat groups and friends, and easily achieve dissemination and fission. 2. In the mini program group buying mode, merchants can initiate group buying activities for any product in the background of the mini program group buying system, and can personalize the group buying parameters, including group buying price, specified time, number of group participants, effective time of the group, etc. For group buying activities initiated by merchants, users can invite friends to join the group buying in the mini program group buying mall. Each product is divided into an individual purchase price and a group buying price. If you choose to buy in a group, you need to forward the link to your circle of friends, WeChat friends, WeChat groups, etc. to invite friends to join the group. This model of inviting friends to join in group bargaining can quickly spread the brand to more users. 3. Mini Program distribution model Consumers' online consumption scenarios are also shifting from e-commerce platform searches to mobile social platforms, and the word-of-mouth recommendation effect of social platforms is becoming increasingly obvious. The distribution method launched based on WeChat mini-programs allows users to place orders in the mall, pay with one click, and become distributors, and they can get rebates by sharing and recommending. Through the incentive system of this mini program distribution system and the method of recommendation by acquaintances, everyone can help you spread the word and win a good reputation. Jimifeng Network builds its own mini-programs for merchants in various industries. WeChat ID: 18673936764 |
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