From the perspective of product, operation, and business model, what kind of product can be called a good product?

A good product is a result, which is the outside world's overall perception of a product or project. Let’s look at some good products:

• Great products: Google , WeChat , etc.
• Successful products: Baidu, Taobao, etc.
• Excellent products: NetEase Cloud, etc.

Next, we will use the product model concept to analyze the common points of these good products to answer our questions today. The product model is a very mysterious concept. We can simply understand it as a business plan Plus: product architecture + operation architecture + business model .

Next, we will deconstruct a good product from these three aspects.

1. Three parts of the product framework: core, process, and details

| Core

To put it bluntly, it is very important to know what problem your product is going to solve for users. Start from three aspects:

1. To meet the needs, the emphasis is on "truth";
2. Identify the target users, with the emphasis on accuracy;
3. Continuous satisfaction, the emphasis is on "long-term".

The demand comes from the person in charge (either an individual or a group) based on his or her understanding of the target users and his or her own three perspectives, and through step-by-step verification and experimentation, he or she gradually proves that this is a real demand.

So if you want to find the real needs, first you must understand the target users well enough, and secondly you must have the ability to verify the needs you put forward. Any product is created to solve user problems. WeChat solves the social problems among acquaintances, e-commerce platforms such as JD.com and Taobao solve the problem of people being lazy and shopping online without leaving their homes, and so on.

From these good products we can see that they all meet the real needs of users, and their target users are very clear. Secondly, these products have evolved from having a single function at the beginning to continuously meet other needs of users. This is what we usually call continuous exploration and continuous satisfaction of user needs during iterative revisions.

| Process

Focusing on the core, establish a process to solve the problem. This core process should preferably be the simplest process (the early stage of the product should be from simple to complex, with a quick test process in the initial stage, and then consider improving it bit by bit).

We can also refer to the process when WeChat was first released, which was to click on a friend to talk directly, and to place an order directly on Taobao when seeing a certain product. These are very simple and natural processes. As the functions become richer, it is also necessary to ensure that users can successfully complete their goals during use. A good usage process is very important, which is why interaction designers are gradually being valued.

| Focus on details

This is still a question of user experience, which can be viewed from two aspects.

• Surface details

Surface details include interaction details and visual details. That is, the details that are visible to the user. In the early stages of a product, for the sake of speed, you may not pay much attention to usability and user experience, but you can consider them in the middle and late stages. For example, WeChat only added interactive details such as double-clicking the conversation to enlarge it in the middle and late stages.

• Internal details

Internal details, as the name suggests, are details that users cannot see, and they often appear where there are algorithms. For example, in NetEase Cloud Music ’s recommendation system, how to surprise users is a very important detail.

2. Operational level: Target users continue to use the product

As Internet products become saturated and product design becomes more standardized, product operations are particularly important. We used to say "Good wine needs no bush", but today it is "Even good wine needs a bush".

It is said that product is the mother and operation is the father. Product is responsible for birth and operation is responsible for raising. For more information about the operation framework, please see the previous article: "How to operate and promote a new App? What should be done before and after going online? ”, I will not go into details here.

3. Business Model

After all, making products is also doing business, it's just an Internet business. If a company makes money by making this product, it will be more motivated to continuously improve the product and provide users with a better experience. Products that ultimately fail to make money are just rogue.

For start-ups, the sooner they find a profit model, or even make money, the easier it will be to find investment in the capital market. Of course, for projects like Didi that plan to make a lot of money after expanding the market, it depends on whether the founders can convince the capital side. You know how difficult it is.

So how does the business model work? To put it bluntly, it's about how to make money. There are many profit models in the above picture. Here we summarize the two mainstream ones:

• The wool comes from the sheep (making money directly from users, with one-time payment, monthly payment, handling fee, etc.)
• The wool comes from the pig (not making money directly from users, but making money from others, but they will eventually make money from your users. The best example is advertising. Another example is selling traffic, directing users to other places, such as games .)

Summarize

A good product must meet the following points:

• Solve the "real" needs of target users.
• There is a complete and simple process.
• There are surprising details.
• A sound and progressive operational framework.
• Have a mature business model.

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This article was compiled and published by @庖丁开发 ( Qinggua Media ). Please indicate the author information and source when reprinting!