For a website, only when its keywords are ranked in the top three of the search engine can it attract visitors' attention and form clicks. A website without click traffic is in vain even if it is doing well. So, how do we rank the keywords of this website on the homepage of Baidu or other search engines? How can we optimize our website to secure the scarce top three search engine rankings? For SEO optimizers, the position of the search engine homepage is scarce, and there is only one first position. If you’re not doing better than everyone else (in the eyes of search engines), then you’re not going to get in the top three and you’re not going to get more traffic. Next, the editor of Liesouyun will discuss some experiences in optimizing keyword rankings on the homepage. First of all, we need a complete website keyword optimization process. Maybe for novices, the website keyword optimization process is not very important, or they don’t know much about it. It just means imitating what others have done in optimization, and it means doing it step by step. In my opinion, the keyword ranking optimization process for new websites and old websites is different in the specific optimization process. The process of website SEO optimization can be divided into the following stages: The first step is to analyze the keywords of the website. In addition to the research on keyword expansion, website keyword analysis also needs to analyze the advantages and disadvantages of each competitor's website based on the optimized keywords. Check out what optimization techniques the top-ranked websites use, such as where the external links are published, how many friendly links there are, and the quality and regularity of the website content releases. The second step is to analyze the competitor's websites and combine them with the keyword data of your own website to mine the layout. Specific practices mainly include internal link optimization, website content optimization, etc. After a period of website optimization (as long as it is done correctly and not lazily), the keyword ranking can be around 50-100. The third step is when the site keywords appear in the ranking. According to the previous optimization techniques, we can quickly improve the ranking of the website by adding a large number of external links, such as exchanging more high-quality friendship links. Recently, I discovered that this optimization technique is not very practical, but still has some effect. Of course, some people may use some fast ranking software to quickly rank their site for about 30-50 keywords (I haven’t used it and I don’t recommend a specific software here). Fourth, when the keywords are ranked on the homepage, we still need to maintain the keywords. For example, the website's user experience and bounce rate can all be key maintenance targets. Of course, the quality of the content still needs to be announced. Because it has been discovered recently that high-quality content has a very important impact on the website's keyword ranking. Finally, Dongguan SEO editor Feng Chao reminds everyone that the optimization of a website should formulate an optimization strategy based on its actual situation, rather than simply using a solidified optimization idea to rank SEO keywords, because search engine algorithms are constantly updated, and SEO optimization itself also has a certain lag. |
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