Miluo SEO training: e-commerce website promotion and optimization strategy

For the current lifestyle, online shopping has become a big part of the change. The previous shopping methods have almost been replaced by today's online shopping methods. The emergence of online e-marketing methods has also provided us with great convenience. Now that website promotion and optimization techniques are relatively common, e-commerce website promotion and optimization is also urgent. Today we will talk about the complete search engine optimization strategy for e-commerce websites. Although now when e-commerce is mentioned, many people think of Taobao Tmall or Amazon, etc.

However, these website platforms also have some disadvantages. For example, the customers and data do not belong to the sellers themselves, which will impose many restrictions on the sellers.

Therefore, many e-commerce websites are now constantly testing by expanding channels, so what kind of website promotion and optimization should e-commerce websites carry out? All of the more general SEO techniques also apply to e-commerce sites. From keyword research to website structure optimization to web page optimization. Analyze high traffic from customer experience. Then from the promotion of social networking sites to the construction of internal and external links of the website. Recommended reading: These methods may lead to excessive website SEO optimization, are you still using them?

First of all, there needs to be a classification and navigation system. After all, for e-commerce websites, product sales are more important. In this case, making the website clearly classified and having a certain navigation system can bring more convenience to customers and increase their experience. Another thing is how to handle the pages of delisted and out-of-stock products. For example, will there be a detailed introduction on when the product will be restocked? Or if it is temporarily out of stock, can it be accepted for pre-order? These can all be some breakthroughs in the promotion and optimization of e-commerce websites.