Shuozhou SEO training: 10 unknown strategies for vertical e-commerce optimization

I saw an article online that said an e-commerce trader with a monthly salary of 20,000 yuan quit his job and switched to selling goods on WeChat Moments, with sales of tens of thousands of yuan per day on WeChat. Looking at some of his WeChat e-commerce experiences, we all find that they are somewhat practical, but it is not difficult to see some rules of online marketing here. Now let me briefly introduce some strategies for vertical e-commerce companies to develop Internet precision marketing, hoping it will be helpful to us.

Shuozhou SEO training: 10 unknown strategies for vertical e-commerce optimization

Strategic positioning. Positioning is important. This is equivalent to first determining what you are? What are your characteristics and advantages? What is your primary area of ​​competition? Choosing a main category and providing relevant support, and choosing your own positioning can sometimes achieve twice the result with half the effort in terms of marketing.

Strategic stacking. E-commerce marketing or the early stages of entrepreneurship are generally difficult, so it is necessary to use low-profit products and services to conduct volume marketing to accumulate customers. Strategic quality. At any time, good quality is the guarantee of quality and the prerequisite for the success of the entire marketing operation. Because word-of-mouth communication is a continuous driving force, once there is a problem with quality, the entire communication chain will fall apart, and previous marketing efforts may also face the risk of being wasted.

E-commerce marketing has to promote "review marketing" because people tend to believe that "facts speak louder than words". Therefore, frequently posting orders and providing users with review screenshots or even review columns are the magic weapon to increase marketing conversion rates. Understanding users well is the essence of Internet thinking in the new e-commerce era and the main theme of business throughout the ages. Enterprises must put themselves in the shoes of their users, understand their users well, strive to provide them with more convenience, value and assistance, and make policy users trust, feel at ease and satisfied.