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2021 Double 11-KOL Marketing Preparation Strategy Insights and Resources
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The release of Double 11 commercial content is concentrated in the first wave of pre-sales and the return period, with a "seamless connection" between Double 11 and Double 12. As e-commerce platforms begin to generally adopt a "nunchaku-style" pre-sale rhythm for big promotion nodes, big promotion marketing nodes show a trend of being advanced and extended, the interval between Double 11 and Double 12 is shortened, and the release time of KOL advertisements also shows a phenomenon of an increase in the proportion of early warm-up and post-holiday order-posting nodes. Author: Micro Broadcast Easy Source: Weibo |
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