Do you know the secret of App Store download volume?
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I believe that apart from sales, rankings are what every game company cares about most. It is not so easy for a game to be on the list. Who knows the secrets behind it? Fee List TOP1-5 Downloads 800-1500 TOP5-10 Downloads 500-700 TOP10-20 Downloads 300-400 TOP20-50 Downloads 100-300 Free list TOP1-5 Downloads 150,000-200,000/day TOP5-10 Downloads 50,000-100,000/day TOP10-20 Downloads 50,000-70,000/day TOP30-50 Downloads 20,000-50,000/day Income Ranking 1-5th place earns 1 million to 3 million per day 5-10 people earn more than 500,000 yuan per day 10-20 people earn 300,000-500,000 yuan/day 20-30 people earn 200,000 yuan per day 40-50 people earn 100,000-150,000 yuan per day 50-60 people earn 60,000-80,000 yuan per day 70-90 people earn 30,000-50,000 yuan per day 100-150 people earn 10,000-30,000 yuan per day App Store Revenue Distribution China TOP10 revenue accounts for 58% TOP25 revenue accounts for 79% TOP50 revenue accounts for 92% TOP100 revenue accounts for 97% Japan TOP10 revenue accounts for 50% TOP25 revenue accounts for 67% TOP50 revenue accounts for 78% TOP100 revenue accounts for 87% North America TOP10 revenue accounts for 39% TOP25 revenue accounts for 53% TOP50 revenue accounts for 65% TOP100 revenue accounts for 77% South Korea TOP10 revenue accounts for 49% TOP25 revenue accounts for 68% TOP50 revenue accounts for 80% TOP100 revenue accounts for 89% Cost of ranking iOS game free list TOP10 requires 100,000-200,000 downloads Cost per user: 3-10 yuan Points Wall requires 500,000 to 800,000 yuan of investment every day Advertising costs 50,000 to 100,000 yuan per day Other cooperation, soft 10,000-20,000 investment The daily promotion fee for a game to top the charts is between 600,000 and 900,000 yuan. The income from the games exchanged is 500,000 to 1,000,000 yuan, and the big CPs basically make no money. Offers Wall Ads Advantages: Can get ranking with a large number of users Disadvantages: Data drag, poor quality for direct download users 2.5-5 yuan per user The free list requires about 100,000 points wall downloads The daily launch of the points wall costs 250,000 to 500,000 yuan Limited free channels 200-500 users/day CPA Advertising Kingsoft Battery Doctor, in mobi, google Benefits: High quality users Disadvantages: Expensive 10-20 yuan per user Each advertising platform can bring 1000-2000 users per day PR Soft News, special area, forum soft articles Advantages: High-quality users Disadvantages: low user conversion rate and unclear effect |
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