Do you know the secret of App Store download volume?

I believe that apart from sales, rankings are what every game company cares about most. It is not so easy for a game to be on the list. Who knows the secrets behind it?

Fee List

TOP1-5 Downloads 800-1500

TOP5-10 Downloads 500-700

TOP10-20 Downloads 300-400

TOP20-50 Downloads 100-300

Free list

TOP1-5 Downloads 150,000-200,000/day

TOP5-10 Downloads 50,000-100,000/day

TOP10-20 Downloads 50,000-70,000/day

TOP30-50 Downloads 20,000-50,000/day

Income Ranking

1-5th place earns 1 million to 3 million per day

5-10 people earn more than 500,000 yuan per day

10-20 people earn 300,000-500,000 yuan/day

20-30 people earn 200,000 yuan per day

40-50 people earn 100,000-150,000 yuan per day

50-60 people earn 60,000-80,000 yuan per day

70-90 people earn 30,000-50,000 yuan per day

100-150 people earn 10,000-30,000 yuan per day

App Store Revenue Distribution

China

TOP10 revenue accounts for 58%

TOP25 revenue accounts for 79%

TOP50 revenue accounts for 92%

TOP100 revenue accounts for 97%

Japan

TOP10 revenue accounts for 50%

TOP25 revenue accounts for 67%

TOP50 revenue accounts for 78%

TOP100 revenue accounts for 87%

North America

TOP10 revenue accounts for 39%

TOP25 revenue accounts for 53%

TOP50 revenue accounts for 65%

TOP100 revenue accounts for 77%

South Korea

TOP10 revenue accounts for 49%

TOP25 revenue accounts for 68%

TOP50 revenue accounts for 80%

TOP100 revenue accounts for 89%

Cost of ranking

iOS game free list TOP10 requires 100,000-200,000 downloads

Cost per user: 3-10 yuan

Points Wall requires 500,000 to 800,000 yuan of investment every day

Advertising costs 50,000 to 100,000 yuan per day

Other cooperation, soft 10,000-20,000 investment

The daily promotion fee for a game to top the charts is between 600,000 and 900,000 yuan.

The income from the games exchanged is 500,000 to 1,000,000 yuan, and the big CPs basically make no money.

Offers Wall Ads

Advantages: Can get ranking with a large number of users

Disadvantages: Data drag, poor quality for direct download users

2.5-5 yuan per user

The free list requires about 100,000 points wall downloads

The daily launch of the points wall costs 250,000 to 500,000 yuan

Limited free channels

200-500 users/day

CPA Advertising

Kingsoft Battery Doctor, in mobi, google

Benefits: High quality users

Disadvantages: Expensive

10-20 yuan per user

Each advertising platform can bring 1000-2000 users per day

PR Soft

News, special area, forum soft articles

Advantages: High-quality users

Disadvantages: low user conversion rate and unclear effect