Lechang SEO Training: What experiences do you have in SEO optimization? What solutions can you use to build a website?

SEO is a highly technical industry, and many of its contents are not easily understood by laymen. Faced with complex situations, SEO is a job that requires relying on experience to solve problems. So what practical experience do you have for SEO optimization?

What experiences do you have in SEO optimization? What solutions can you use to build a website?

1. Master the essence of Baidu

What is the essence of Baidu? Baidu is a search engine. The essence of Baidu is the essence of a search engine. It can also be said to be the value of the existence of a search engine. SEO web editors can understand it by comparing Baidu and Taobao.

As we all know, Taobao is a shopping website, and its most fundamental purpose is to meet the shopping needs of users. When users need to buy goods, they will go to Taobao directly to buy them and Taobao will deliver them. However, if Taobao does not provide the products that users want to buy, or users have problems with the price, quality, specifications, etc. of the products they want to buy, what will users do?

Yes, users will search for more information on the Internet, such as "where can I shop?" "How much is the price of something?" "What are the specifications of something?" and so on. The main way to find information on the Internet is through search engines, which is the essence of search engines. When users encounter problems, search engines can provide answers or solutions to the problems.

The essence of a search engine is to provide users with content that can solve problems. It doesn't care which website is good, but it certainly cares whether users can find solutions through search engines. Web pages that can solve user problems and meet user needs will naturally rank higher. This is the key to Baidu's one-click optimization algorithm.

Therefore, before formulating SEO strategies, it is necessary to clarify the needs of the target users of the website. This requires SEOER to have the ability to analyze user needs and to take user needs as the basic starting point of SEO, rather than optimization.

Summary: Companies cannot build websites entirely from a sales perspective. It needs to direct traffic by solving user problems, and then promote transformation through the guidance of subway stations. First of all, we need to solve the user's problem.

2. Steps to formulate SEO strategies for company websites

Only by understanding the essence of Baidu can the SEO strategies of SEO web editors conform to the ever-changing optimization algorithms of Baidu search engine, ensure that the website continues to steadily improve its actual effect and achieve better input-output ratio.

The key points of building a website can be closely integrated with the company's key products or services. Generally speaking, this isn't too difficult. But in fact, there are companies that can really do well. The root cause of this is the harm of ideas. The pursuit of perfection and precision is a common characteristic of human beings. But in today's world of excessive marketing, it has indeed become a key factor that hinders the development of companies.

The user demand analysis of search engine optimization should be based on the data provided by the search engine, including Baidu drop-down list and related keyword searches, information about the top 20 websites in the search results, and Baidu database indexes. This kind of data can reflect the problems that users are concerned about when searching, the problems that need to be solved, what user needs the competitor website meets, and whether it meets other available needs.

In addition, companies or SEOERs can learn from front-line staff such as customer service and sales, find more user needs from them and apply them in various ways.

Before the website is released, the basic optimization of the website must be done, including the selection of domain name and space, the setting of meta tags, the formulation of URL paths, the design of website structure, the direction of content writing, the construction of external links, etc. The actual settings are different, and for these capabilities, SEOER is necessary.

From the perspective of SEO, in many cases you need to rely on experience to maintain the website in order to achieve a better effect. If you can make good use of this knowledge, it will be very beneficial to search engine optimization.