Before I start writing, let me explain my background: I am a TO B product manager with almost one year of work experience. Although I have worked on many new product lines since joining the company, this is my first time to officially launch a new product line on a large scale. The product being operated this time is a cloud computing TO B storage product. It has been online for about 2 years, but has never been operated externally. In the first two years, user growth was steady as a rock, but the data was very bad, so I won’t tell you. After this operation, the growth rate of trial users increased by about 2500% year-on-year. It has a small effect, so I write it down here and discuss it with everyone. Table of contents 1. MethodologyThe above three stages can be summarized as three early, three fast and three more. 2. Key work points for external operation of product lines 3. Specific work content 3.1 Operational Planning (5w2h Rule)
3.2 Product Line Operation Plan
7. Preparation of operation materials
8. Operational plan communication
3.3 Project Implementation1. Project Management
2. Training for sales and customer service
3. Data that needs attention for continued operation after launch
3.4 Operation Summary1. Effect evaluation
2. User analysis
3. Market analysis 4. Lessons Learned Although I stepped on many pitfalls this time and there were many shortcomings. But there are also many gains and conclusions. In addition to the actual growth in operational data, we also found many things that were inconsistent with our previous assumptions, and gained insight into some idiosyncratic behaviors of users in the cloud computing industry. Very interesting! 3.5 Post-Sequence TODO 3.6 SharingAnalyze results and lessons learned with partners, brainstorm and improve processes. at lastA few days after writing the first draft, I suddenly realized that the whole process of selecting channels and finding seed users and channels in TO C products and conducting the first round of operations was exactly the same. The theory behind the product is absolutely the same. No matter what product you are making now, it is really important to accumulate methodology. Think more. Things that you may not understand now will become clearer to you in a few days.
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