Every product operates core users, but also encounters problems. A month has passed and some progress has been made, which can be considered as completing the first step. We also have a solution for the second step. This article talks about the difficulties encountered by operating core users. Let’s sort it out completely from the beginning. The value of core users:
An important way to operate core users is groups. Difficulties in operating a group:
The solution to these problems: community operation. One-sentence explanation: Users are encouraged to organize communities spontaneously, and the official will provide training, recruitment and prize support. The key factors include:
We did this for a month and the results were:
But I have a feeling that there will be a bottleneck, the reason is:
If the current operating model is not changed, this project will likely stagnate, with the number of people covered remaining at a few thousand, which is inconsistent with the expectation of covering tens of thousands. My solution is to establish a community ecosystem with a complete life cycle. See the figure below: Let me explain the above picture in detail: 1. Initial construction
2. Growth
3. Core
Issues to note:
These need to be analyzed based on specific issues. I will only talk about the issues of product implementation. This kind of operation model would be best if products like Douban Group, Tieba, and Same were implemented, because the entire ecological process can be completed on the products, such as creating a new group, then inviting people, posting, organizing activities, and then slowly growing it. Tieba/Same/Douban Group/Maoyan Movie Unfortunately, this cannot be met in most cases because the cost of product investment is too high, not only in terms of R&D, but may also affect the overall positioning of the product. After all, this is a large module. I plan to expand the group scale first to verify the feasibility of the model, and then propose products. This is also in line with my principle of "operation first". Otherwise, there is no reason to develop a product when there is nothing. The above is our solution to the problem, which will be implemented starting this week. Since there is no precedent, we don’t know what the effect will be. We will provide feedback to everyone here later. APP Top Promotion (www.opp2.com) is the top mobile APP promotion platform in China, focusing on mobile APP promotion operation methods, experience and skills, channel ASO optimization ranking, and sharing APP marketing information. Welcome to follow the official WeChat public account: appganhuo [Scan the top APP promotion WeChat QR code to get more dry goods and explosive materials] |
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