5 ways to screen high-quality channels in App promotion

The previous article "How to Find More than 200 Channels in App Promotion" wrote about some methods on how to find channels, so some readers asked in return, it is useless to find so many channels, it is better to find a few good channels, so this article will write about how to screen high-quality channels. But let me first say that there is no conflict between finding more channels and screening high-quality channels. Only when you find more channels can you have the opportunity to select high-quality channels. If you only have 10 channels, you may only have one or two opportunities to screen high-quality channels. If you have 200 channels, then you may have 20 opportunities to screen high-quality channels. Therefore, the basis of quantity determines the quantity of quality. Now that we have a quantitative foundation, I will start talking about how to screen high-quality channels.

1. Website Analysis Tools

How do you judge whether a channel is a high-quality channel, especially when your App has not yet been launched on the other party's channel, and you don't know the background, data, and team members of this channel. At this time, if you want to determine whether the other party is a high-quality channel, you need to use some tools, which is the website analysis tool. In fact, this tool, I also talked about it in the previous article. It mainly uses the method of checking backlinks to find the channel situation of competitors. However, the purpose of using the analysis tool this time is different from the last time. It is mainly to judge the quality of the website.

The specific tool is the website query function of Webmaster Home. For example, I am now querying the traffic of 360 Mobile Assistant . Through the query tool, we found that the traffic of 360 Mobile Assistant is 120 million, the PV is 300 million, the domain name age is 12 years, and it has been registered. Through these data, we can see that the traffic of this website is relatively large. After all, there are not many websites with hundreds of millions of traffic. In addition, this team is relatively formal. You see, it has been established for 12 years. From this, we can judge that this channel is more reliable, and we can regard them as high-quality channels. On the contrary, if you find that the traffic of a channel is almost 0, there is no record, and the domain name age is short, then you can conclude that this channel is a new channel, or even a personal channel. Personal channels have poor stability and are prone to crash or close occasionally. In addition, there is no traffic, and submitting the App is unlikely to have any effect. Through these query data, we can make judgments about the channels. Through these judgments, we can select high-quality channels from a large number of channels to list, thereby ensuring the efficiency of our work.

However, one thing to remind you is that the data retrieved through the website query tool can only be used as reference data, and must not be used as more serious data for public publication and distribution. For example, based on these data, it is said that the traffic of some channels is greater than that of another channel. This is somewhat biased, thinking that traffic is always changing. The data we query can only be used as our reference data for a period of time. It is only one of the conditions for screening high-quality channels.

2. Analysis of related website position ranking

In addition to using website query tools, there are some channel data that cannot be analyzed through tools, such as some app stores , and channels that have blocked query tools. It is impossible to see the channel data. At this time, we need to use other data - this is the position ranking of related websites. For example, you can use the webmaster website rankings and Chinese website rankings to see the rankings of these websites and then judge the quality of the website. If a channel ranks high on these ranking websites, then it can be concluded that its volume must be large. After all, any small website or small channel without traffic will not be ranked so high.

Of course, if a channel cooperates with other apps in mutual promotion, the size of the traffic can be determined based on its ranking on the other app's mutual promotion page. For example, if you promote each other with a giant app, and the other party gives you 1,000 activations a day, but you only give the other party a few hundred a day, then in order to make up for the difference in traffic, you will definitely put the other party's app in the front position. These are all similar principles. Therefore, whether a channel is good enough can also be judged by its ranking in relevant channels and related websites.

In addition, the traffic of some app stores cannot be queried, but it can be queried through the app store. For example, I can query a large amount of app store download data through Baidu Mobile Assistant , and then determine whether these channels are of high quality. Therefore, we can also determine whether a channel is of sufficient quality through other third-party download data and rankings.

3. Website page analysis

The third judgment method is to conduct a perceptual analysis of the entire channel page. This requires a certain understanding of the channel design. A high-quality channel at least has a high-quality team and has sufficient design capabilities. In the previous process of finding channels, I often used this method to accurately find high-quality channels. A high-quality channel will have a very simple and fast design in the head, body, and foot, and will also be very substantial in content. If a channel fails after just a few clicks, or a 404 page appears, or there is no more content, then this channel is definitely not the one you are looking for.

Therefore, in the process of looking for channels, when you have accumulated enough, you will no longer need third-party data queries. You can tell at a glance whether the channel is high-quality, whether it has traffic, and whether it can develop stably through the design and content of the channel. This is the principle of practice makes perfect, and this is also a realm of channel masters.

For example, look at the two channel design drawings below. The difference between the first and second pictures is that you will find that the second picture has QR code recognition, keyword search and various convenient tools, and there are rich thematic content. From this, it can be seen that the team strength of the second market is relatively strong, so the traffic should also be very large. Seeing this I can tell you the result. The second picture is a screenshot of the App in the Android Market . Therefore, the advantages and disadvantages of a channel can be seen by analyzing its functional design and content level.

4. Search Engine Rankings

This is a method that everyone is familiar with. By checking the search engine ranking of an app store, you can judge whether a store is good or bad. For example, if we search for the keyword "app store" through the Baidu search engine, we will find that many app stores will appear. In this ranking, app stores with large traffic, high weight, fast speed, and beautiful design will get a higher ranking, while on the contrary, the traffic ranking will be relatively low. The channels screened out by search engines, in addition to bringing activated users to our App, can also obtain a relatively high weight value. This weight is also given to websites and channels by search engines. This high weight value can also bring SEO benefits to our App, and can also bring good weight to our App, which is also a benefit of opening a store.

Apps with high authority will get relatively high rankings when users search for relevant keywords. This is why some apps rank higher than other apps of the same type. Of course, the ranking rules of search engines are changing, and we have to keep researching to discover some of the rules.

5. Statistical data analysis

The above four methods are all about judging the quality of a channel through external methods. The last method is mainly about judging the quality of a channel through internal methods. This method is relatively simple, which is to analyze the source user data of the channel. During promotion, we will add a unique channel label to each App in the App installation package. For example, the channel label for channel A is 001, the channel label for channel B is 002, and so on. The more channels there are, the more channel labels there are. Through the name of each channel, we can see the number of users and thus judge whether the channel is good or bad. Of course, in offline promotion , you can also give each installation package a unique channel label, so that we know the investment and effect of offline promotion.

If you can master the above 5 high-quality screening methods, then it is enough for us to screen channels. Of course, in addition to this, there are many channels with large traffic that we don’t pay attention to. These channels may require money to test to know, which requires us to place according to the budget, but at any time, we need to evaluate and screen high-quality channels, so these methods can still be used.