How to get these super exposure positions that are essential in the App Store?

How to get these super exposure positions that are essential in the App Store?
Currently, China has become the second largest iPhone market and iOS application download country after the United States. In such an environment, the App Store, as an important part of the Apple ecosystem, has naturally become a battlefield for developers, and exposure in the App Store has become an object of competition. Judging from the current App Store sections, ranking rules, search algorithms and other factors, the available super exposure positions are mainly the following: boutique recommendation pages, keyword search result rankings, rankings, popular searches, etc. How can we make full use of these exposure positions to get more exposure and traffic for the application? Next, I will share with you some effective methods. 1. Featured product recommendation page The current featured recommendation page mainly includes editors' recommendations, excellent new apps, excellent new games , best updated games, popular apps, and sections flexibly set according to the theme of the week, etc. Although getting recommendations from the App Store team is a bit passive compared to achieving high rankings in keyword search results and occupying an excellent position on the ranking list, the natural traffic and brand publicity attracted by this exposure position are still worth our efforts.  1. Selection method for recommended products “Knowing yourself and your enemy will ensure victory in every battle.” Before striving for recommendations, we might as well learn about how to select quality apps. Regarding how to select, Michael Ehrenberg, former marketing manager of the App Store, once explained: In order to better serve different countries and regions, Apple has established about 150 app stores around the world, and each app store has a local editorial team. Each week, editors at local app stores identify some great apps for their specific audience. It is not difficult to infer from Michael Ehrenberg's words that the App Store's boutique recommendations mainly rely on the manual selection of the editorial team rather than complex algorithms. Therefore, in order to reach this position, you must first be recognized by Apple's editorial team. 2. Effective ways to get recommendations ① Close to Apple’s UI design style There are many reasons why Apple products are popular, and one of the important reasons is undoubtedly its UI design. Apple's design style has always advocated simplicity and exquisiteness. You can take a look at the apps on the App Store’s featured recommendation page. Without exception, they are all well-designed. Therefore, if you want to be recommended by the App Store, it is important to conform to Apple's design style. ② Make full use of the latest features of iOS and hardware Apple often recommends their new technologies or features on the homepage of the App Store, and applications that use these new technologies or features will invisibly gain more opportunities for recommendation. ③Try to establish a connection with Apple Try to get to know people who have referral power or who work at Apple. If you have searched various networks around you and still haven't found anyone working at Apple, you might want to check out social networking sites such as Twitter and LinkedIn. You may find unexpected results. In addition, you can also email Apple directly to introduce your product and ask for recommendations. Here are some tips on how to write emails, you may wish to refer to:
  • They receive a lot of emails every day, so keep them short;
  • Think of ways to make your email engaging, such as writing a story about your app, but don’t make it too long;
  • Consider including a video that explains your app.
  • Be sure to emphasize Apple-specific features.
 ④Optimize application information As we all know, app icons, screenshots, descriptions, etc. will directly affect users' download behavior (download conversion rate ), thereby indirectly affecting the ranking of the app. Moreover, when Apple editors select apps, they will also see this information and use it as one of the references for recommending apps. Therefore, when uploading an App, it is necessary to carefully optimize information such as icons, screenshots, and descriptions. ⑤ Don’t ignore media publicity Try to get your app featured in mainstream media, or on technology blogs and forums that Apple editors follow. If the editors happen to see this report and like your app, they are likely to actively recommend this product. 2. Keyword search results ranking According to the latest statistics, more than 70% of users will discover and download apps through keyword searches. Keyword search result rankings have become an important source of traffic and exposure for apps. So how do we hold the ranking of keyword search results? We might as well start by optimizing the coverage of keywords. Next, I will introduce to you some methods to make your application cover more effective keywords. 

 ① Position the product, then brainstorm and determine the core keywords based on the product’s functions and uses. Imagine yourself as the user, and then stand in their shoes and write down all the search keywords you can think of that the user might use. ②Expand keywords. Notice: The method of expanding the current keywords is very effective, but after manual expansion, it is still necessary to query the popularity, search index, etc. of the expanded keywords. ③Pay attention to current hot words. Notice: Before selecting hot words for your app, you must analyze the nature of your product, the market, and the search habits of your target users. Choose hot words that are highly relevant to your own app. Remember not to follow them blindly, and make sure that most of the people who are distributed under this word are your target users. ④ Check the keywords of competitors. Notice: Analyzing the keywords covered by competitors has become the main way for many developers to find keywords for their own applications. However, Xiaoqi needs to remind you: before choosing certain keywords covered by competitors, you must measure the competitive strength and matching degree of your own products with competitors. Written at the end:  In the App Store, in addition to the two exposure positions described in detail above, the featured recommendation page and keyword search result rankings, rankings, popular searches, etc. are also very important and excellent locations for obtaining natural traffic. Regarding these positions, we can optimize them by increasing the real and effective download volume, avoiding popular categories, etc. The latest data released by Apple shows that the number of Apple developers in China has exceeded 1 million. Although the App Store is an application store, it is ultimately a battlefield for developers. If you want your app to stand out, you might as well take advantage of these super exposure positions provided by Apple. I believe you will get good results.

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