Feed ads are a form of advertising that is interspersed among the information that users want to read on social networks or online media. Its biggest advantage is that it “integrates advertisements into content”. For consumers who prefer soft products to hard products, they can unconsciously accept advertising information while browsing content, thus retaining the inherent user experience . At the same time, information flow advertising also has the advantages of effectively reducing interference to users, more accurately delivering to target customers, easily stimulating the audience's initiative, prompting and actively sharing, and simple operation! Today, Zhongliangji has compiled a list of the characteristics, user data and features of the mainstream information flow platforms in 2017. 1. Weibo Fans Channel Weibo's "Fanstong" is a marketing product that widely delivers corporate advertisements to fans and potential fans based on user interests. At the same time, it has 7 major information flow advertising display formats. FansTong is a mature commercial channel and is currently a must-invest channel for most advertisers.
2. Sina FuyiXinlangfuyi is a precision advertising platform based on data insights and dominated by programmatic buying. Better advertising effects are achieved through data insights, precise targeting and other means. In addition to Sina News APP and wap traffic, it also includes some traffic alliance APPs.
3. ToutiaoToutiao is a recommendation engine product based on data mining. It is one of the fastest growing product services in the domestic Internet field and is currently the largest information flow platform. Supports jumping to H5 pages and one-click downloading of APP.
4. Tencent Zhihui pushIt is an information flow advertisement based on Tencent Weibo platform, including Tencent.com (average daily PV reaches 930 million), Tencent Video , and Tiantian Kuaibao resources.
5. Tencent Social AdvertisingIt includes many resources such as WeChat Moments , official accounts , QQ Space, browsers , etc., basically covering all users on the Internet. With the two super apps WeChat and QQ, the traffic is huge.
6. Baidu Information FlowIt is a native advertisement that is displayed in the information flow of Baidu platforms such as Baidu homepage, Baidu Tieba , Baidu mobile browser APP, etc., and has a wide user base.
7. YidianzixunIt is an information application created by integrating intelligent recommendation technology with search engine technology, and imports original high-quality content from Phoenix.com.
8. UC HeadlinesUC Headline Advertising Platform focuses on information flow advertising based on big data analysis of user interest tags. On the one hand, UC provides massive traffic resources, and on the other hand, Alimama provides professional advertising background and service support. Comprehensively help advertisers to promote service and product information to global UC Browser users more accurately and effectively.
9. MomoMomo is a mobile social product based on location. Based on Momo's massive user data, the advertising engine intelligently matches the target audience, allowing merchants to have real-time conversations with users, develop new customers, and maintain old customers. It is mainly invested in industries such as APP, games , finance, e-commerce , and beauty and plastic surgery. Advantages: With 300 million registered users, an average of 10 clicks per day, and 74.8 million monthly active users, it is China's top 1 LBS social advertising platform, and its ad click rate is more than 10 times higher than the industry average. This article was compiled and published by @众量级 (Qinggua Media). Please indicate the author information and source when reprinting! Product promotion services: APP promotion services Advertising |
<<: Four soft methods of app promotion that you may not know!
>>: How much does it cost to join the Korla Fabric Mini Program?
Recent studies have shown that eating a diet rich...
Google said it will stop taking orders for Google ...
In the Android system, to start an Activity, whet...
In the May 24, 2024 issue of Science magazine, an...
In recent days "Ice cream assassin" has...
The impression of Internet cafes has gone through...
: : : : : : : : : : : : : : :...
Before doing promotion, I think you should at lea...
Introduction to Dapeng Big Data Analysis Resource...
By Robert Jackson Smartwatches are everywhere, bu...
Electron microscope view of a diatom Silicon chip...
2022 Political Dragon Chart Live Broadcast 2022 V...
As a marketer, you need to have a keen sense of h...
Yuan Dian clearly remembers that the number of pe...
[[173391]] UUID The node-uuid module can quickly ...