Crazy live streaming. Whether you are ready or not, live video streaming will affect the way you entertain, socialize and learn for a long time to come. It will also change the way many hot events are spread, and the rise of Internet celebrities is unstoppable. The level of madness in China is far greater than that in foreign countries, and there are many battles with many major video platforms. Even in the group buying wars and O2O wars of the past few years, there have never been so many Internet giants entering the same field at the same time and treating it as a strategic function. Moreover, many companies or investment institutions have occupied multiple video live streaming applications, and internal fighting and multi-line operations have begun. A fierce battle has begun. Regardless of whether you like and understand live streaming or not, the live streaming industry is already in full swing. It is the third wave of mobile Internet traffic center after Weibo and WeChat, and it will connect the past and the future seamlessly to the VR era. Today, let’s take the video live streaming app “Inke”, which has long dominated the top spot on the Apple Store list, as an example to briefly talk about the current battle situation of live streaming apps. Inke has a good upward momentum. In less than a year since its establishment, the number of users has exceeded 10 million, and it has topped the App Store's free list many times. Acquiring a large number of basic users is the first step in expanding the market. What is more important is to continuously increase user stickiness. In an environment with diversified choices, young people are eager to obtain effective information while being entertained. How to do more live broadcasts in professional vertical market fields (such as celebrities, games , education, shopping, beauty, etc.) has become the best entry point. On April 7, Inke Live invited the popular goddess Liu Tao to join, following the recent popularity of "Ode to Joy", setting a record of over 170,000 fans online at the same time and a total audience of 710,000, achieving quite good results. However, the celebrity effect can only serve as a supplement to resources and has limited effect on user loyalty of the live streaming platform itself. A more effective way is for the platform itself to tap into new social needs and creative points to allow more users to develop the habit of live streaming videos. ASO optimization service click link: ASO optimization service introduction IOS accelerated review click link: //www.opp2.com/8854.html This article was compiled and published by (APP Top Promotion) by @爱運. Reprinting this article requires the consent of Top Promotion , and please attach the link to this article! |
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