Fourteen articles on Mid-Autumn Festival

Mid-Autumn Festival is coming soon.

How to write copywriting that takes advantage of the Mid-Autumn Festival? The elements of the Mid-Autumn Festival include the moon, moon cakes, moon rabbit, reunion, relatives, longing, hometown and so on. These elements can be divided into two categories, one is concrete things and the other is abstract things.

Concrete objects are suitable for use as elements in poster design, such as moon cakes and the moon. Last year, Durex took advantage of the Mid-Autumn Festival by making a poster using mooncakes.

BMW 's poster uses the moon.

On the other hand, abstract things are more suitable for direct expression in copywriting, such as missing and reunion. The following Mid-Autumn Festival copywriting is for your reference.

1. Mobile phone

Copywriting: Take pictures of the moon more clearly, and take pictures of your family more beautifully.

2. Cosmetics

Copywriting: Let you reunite with beauty.

3. Underwear

Copywriting: I can hide the temptation, but I can’t hide the longing.

4. Cars

Copywriting: There is no place that cannot be reached, and no hometown that cannot be returned to.

5. Insurance

Copywriting: I am not afraid of ten thousand things, I am just afraid that my longing will become a disaster.

6. Takeaway

Copywriter: I’ll deliver takeout to you, thousands of miles away.

7. Lamps

Copywriting: The warmest light must be on your way home. (This is Vanke’s classic copywriting. I think it is very appropriate to put it here.)

8. Wine

Copywriting: One cup to my hometown, one cup to the distant place.

9. Weight loss

Copywriting: The round moon and the crescent you.

10. Music APP

Copywriting: Listen to the sound of longing.

11. Water heater

Copywriting: Hometown is a button that quickly warms up feelings.

12. Real Estate

Copywriter: Home is where the family is.

13. Financial management

Copywriting: At this moment, I miss my Chairman Mao very much.

14. Condoms

Copywriting: I hope our relationship will last forever, and we can stay together even though we are thousands of miles apart.

As a reminder, the customs of Mid-Autumn Festival vary slightly in different places. For example, some places would play with lanterns, and in my hometown people would definitely burn towers. When designing, you can add some different elements to avoid homogeneity of elements and win corresponding goodwill.