With the implementation of the new paid advertising policy, the ASO market has undergone tremendous changes!

With the implementation of the new paid advertising policy, the ASO market has undergone tremendous changes!
A few days ago, Apple confirmed that it would evaluate paid promotions in the App Store, which caused a stir in the ASO community. A single paid ad will appear at the top of the search results when users search for the App Store, and this adjustment will start in the US market. Apple will choose which ads will appear in search results based on developers' bids and certain metrics it sets.
The problem of low product exposure in the App Store has always existed, and with the dramatic increase in the number of apps, this problem has become more and more serious, so this new policy will undoubtedly cause huge controversy .
First of all, from the official news, we can get three pieces of news:
1.  Apple’s specific advertising position is the first search result, which has a huge impact on both the ASO market and the points wall market.
2. The payment model is to sell advertising space through bidding, and charge in the form of CPC or CPD.
3.  The ad is age-grouped and blocked for users under 13 years old.
Changes in the ASO market after the search advertising business

Developers and service providers on the same stage
 
On the one hand, Apple's bidding will drive developers' advertising investment and interest. On the other hand, only the first position of each word is an advertising spot, so this method can make the competition for positions more reasonable . In this way, the second place will become a battleground for major service providers. The entire ASO industry will become more lively with the participation of Apple.
New market for agents emerges
 
Apple’s current bidding method definitely requires recharge. There must be an agent for pre-recharge. By then, the first-tier agents in China will definitely be a very fat piece of cake . All major advertising companies will grab it. It is also possible that Apple China will invest in setting up a dedicated advertising company, but we have reservations about this.
Paid CPC & Offer Wall
 
Because if bidding is really lower than the cost of points wall or machine brushing, then everyone will participate in the bidding, causing the price to go up, so the final bidding cost may not be much different from that of points wall or machine brushing. The future of ASO will definitely be a situation where paid CPC and point wall are used together.
The result is that with the cost remaining the same, Apple earns more advertising fees for ranking first, and the competition for the following rankings will become more intense.
Apple Store Updates
If Apple wants to achieve better paid promotion, upgrading the Apple Store is an inevitable trend . In the future, Apple Stores may become different for everyone. In the future, Apple Stores will record and describe each person's preferences and identity, so that more accurate promotions can be achieved. But if this happens, it will be more difficult for service providers to provide services.
Offers Wall Becomes the Second Largest App Traffic Channel
It is possible that the points wall will evolve into a store that can pay users and become the second largest application traffic channel. There are many small points walls emerging in the market to intensify competition. But the era of the app boom is coming to an end. The era of mobile Internet advertising is about to arrive.

Your APP

<<:  After spending hundreds of thousands of dollars on the event, will the boss give up? How to review an activity?

>>:  2020 Shanghai College Entrance Examination Results Query Date Shanghai College Entrance Examination Results Query Method Entrance Query

Recommend

If I give you 10 million, do you know how to spend it? Mainstream channel promotion and delivery combination strategy

This article is based on the industry background ...

How to promote games? Excellent materials for you to interpret!

The current forms of promotional materials in the...

Online event promotion, increased 100,000 users in seven days!

What kind of event can enable a beauty store to g...

Cold wave and strong wind warning! my country is experiencing a sharp drop in temperature from north to south. Has your "long johns DNA" changed?

The Central Meteorological Observatory continues ...

360 search display advertising promotion process, product advantages introduction, and concept explanation!

What are display ads? Display advertising is a wi...

How did 12 top accounts including Xinbang, Guokr, and Liushenleilei complete their first small goal?

All things are difficult at the beginning, especi...

6 kinds of "aging agents" hidden in food, please keep this "forbidden food list"!

Everyone wants to stay forever young and beautifu...

Top 10 methods of data analysis, the last one is amazing!

In the Internet age, there is an explosion of inf...

Mother's Day poster copywriting collection!

On Mother's Day , We are all calling for mate...

How to operate a content topic and confirm the promotion channels?

A small content topic basically has the following...

How do overseas Chinese restaurants obtain WeChat mini-program authentication?

Q: How do overseas Chinese restaurants authentica...

Which domestic car company can cooperate with Tesla in the future?

Not long ago, Tesla CEO Elon Musk visited China a...

Why do Toutiao always know what you like to watch?

There are many apps like Toutiao and Qingmang Rea...

What kind of phenomena did the "eyewitnesses" discover before the Wenchuan earthquake? Are earthquakes really unpredictable?

Hello everyone, today I, the editor from Sichuan,...

Don't ignore it! Poisonous insects are more terrible than mosquitoes. They take advantage of people's unpreparedness to launch a "killer weapon"?

At this time of year every year, Uncle Wang would...