What does the information flow advertising model mean?
Information flow advertising refers to a form of advertising that intelligently promotes user preferences and characteristics based on the attributes of social groups. Its main form of presentation is interspersed with information. Information flow advertising can be used in social media and information media, and its representatives include Facebook, Toutiao , WeChat Moments , etc. Features: For products, it greatly reduces the number of ad spaces, improves user experience, improves the accuracy of ads based on big data analysis , and enables interaction and sharing; for users, it reduces interruptions and enables interaction. Model: CPC (cost per click), pay per click; CPM (cost per 1000 impressions), pay per thousand impressions. Experience: Label "promotion" or "advertisement" to make it easier for users to distinguish; users can choose "I'm not interested" to no longer receive their ads.Information flow advertising : http://www.opp2.com/dspWhat are the most frequently used terms in mobile Internet ? 【Advertising format】 Rich Media: This type of application uses all the most advanced technologies to best convey the advertiser's information and even interact with users, such as video, flash ads, etc. Product placement: inserting relevant advertisements into movies, TV series or other variety shows, such as Transformers, If You Are the One, etc. SEM : The abbreviation of Search Engine Marketing, which means search engine marketing . SEO : The abbreviation of Search Engine Optimization, which means search engine optimization. EDM: The abbreviation of Electronic Direct Marketing , which is email marketing. AdWords: Google ’s keyword bidding advertising. Banner: Banner ad. Button: Icon advertisement. PR promotion: soft article promotion. Adertorial: A type of advertorial, which is a paid article that is deliberately designed to look like a normal article. Banner Ad: Banner ad, an ad placement at the top, bottom or side of a web page. DSP display advertising: It is the abbreviation of Demand-Side Platform, which means demand-side platform. POP: Point Of Purchase, which means "point of sale advertising", can also be called "store display". Originally it refers to a kind of store promotion tool in commercial sales. Its shape is not restricted, but it is mainly displayed in the store, such as tags, posters, small stickers, paper shelves, display racks, paper piles, large signs, physical models, flags, etc., all of which are within the scope of POP. 【Promotion model classification】 CPS: The abbreviation of Cost Per Sales, which means sales share. CPA: Cost Per Action, cost per action. CPM: Cost Per Mille, or Cost Per Thousand, which means cost per thousand people. CPC: Cost Per Click, Cost Per Thousand Click-Through, that is, cost per click. CPR: Cost Per Response, that is, cost per response. CPP: Cost Per Purchase, that is, cost per purchase. 【Click and conversion】 UV: abbreviation of Unique Vister, independent visitor. PV: page view, which is the total number of times the website is viewed. IP: internet protocol, refers to the number of independent IPs. The same IP address is only counted once a day. PR value: The full name is Pagerank (web page level), which is a method used to evaluate the "importance" of a web page. Alexa: Alexa.com is a website that specializes in publishing the world rankings of websites. There are two types of website rankings: comprehensive rankings and category rankings. Click: ( Clicks /Number of clicks) also known as Click through, the number of times users click on an ad, one of the indicators for evaluating ad effectiveness. Click Rate: ( Click-through rate /click-through rate) is also known as Clickthrough-Rate, which is the ratio of the number of times an online advertisement is clicked to the number of times it is visited, that is, clicks/impressions. If this page is visited 100 times and the advertisement on the page is clicked 20 times, then the CTR is 20%. CTR is one of the indicators for evaluating the effectiveness of advertising. ROI: abbreviation of Return On Investment, rate of return on investment . CR conversion rate : The abbreviation of Conversion Rate, which refers to the proportion of converted visitors to all visitors to a website. Second-jump rate: After a website page is expanded, the first click generated by a user on the page is called the "second jump". The number of second jumps is the "second-jump volume". The ratio of the second-jump volume to the page views is called the second-jump rate of the page. Bounce rate: Bounce rate refers to the percentage of users who leave after browsing a page among a group of pages or the number of visits to a page. Page visits per capita: Total PV divided by IP = page visits per capita. Only users who visit more than 10 pages per person are considered high-quality users. Repeat purchase rate: refers to the number of times consumers make repeat purchases on the website. Average order value: refers to the average amount of goods purchased for each order, that is, the average transaction amount.Mobile application product promotion service: APP promotion service Qinggua Media information flow This article was compiled and published by @有态度产品人 (Qinggua Media) by the author @有态度产品人. Please indicate the author information and source when reprinting! |
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