We spent 400,000 yuan to hire an anchor to sell goods, but only 3,000 yuan of goods were sold. What should we pay attention to when the anchor sells goods?

I spent 400,000 yuan to hire a live streamer to promote the product, but only sold 3,000 yuan

According to media reports, a company that makes high-end beauty oral anti-sugar pills spent 400,000 yuan, and on Double 11, it contacted a live broadcast organization for live broadcasting, but the final sales volume was only 3,000 yuan.

According to the Jiangbei District People's Court, Sen Sen Company (pseudonym) decided to try online live streaming to expand its brand awareness and sales, and signed the "Double Eleven Online Live Streaming Room Promotion Agreement" with Qilin Company (pseudonym). The two parties agreed that Qilin Company should designate its well-known anchor Baba (pseudonym) to conduct a live broadcast promotion for Sen Sen Company's products on November 11, 2019, and the product sales volume on the day of the live broadcast should be no less than RMB 1 million.

As a result, due to the schedule conflict of the anchor Baba, Qilin Company arranged a new anchor to promote products online for Sen Sen Company after verbal negotiation with Sen Sen Company. After completing four live broadcasts, the new anchor only achieved sales of 3,000 yuan. Sen Sen Company paid 400,000 yuan in service fees, but its sales were extremely unsatisfactory and it missed the golden sales period of Double Eleven. They then took Qilin Company to court, demanding the return of 400,000 yuan in promotion service fees and compensation for losses.

It was reported that on Double Eleven Day in 2019, the company spent 400,000 yuan in service fees to hire an anchor to sell goods, but after four live broadcasts, the company only achieved sales of 3,000 yuan. The company then sued the live broadcast company in court. On July 30, the media learned from the Jiangbei District Court of Ningbo City, Zhejiang Province that under the organization of the judge, the two parties recently reached a mediation, and the anchor company refunded part of the service fee.