Information flow creative sharing | 2017 excellent case review, covering 13 industries

From the end of 2017 to the beginning of 2018, mobile games such as " Love and Producer " set off a wave of development games , and the advertisements of "Love and Producer" on Tencent's social advertising platform were also selected for this high-quality case sharing! In addition, advertisements from five other games were shortlisted - the gaming industry can be said to be the "biggest winner" of this sharing!

Of course, advertisers in other industries are not willing to lag behind. E-commerce , online tools , finance, dating, etc. have presented us with the best advertising ideas for their own brands at the end of the year . This time, the editor has selected 30 advertising ideas involving 13 industries for advertisers in various fields!

E-commerce platform

Industry: E-commerce platform-comprehensive e-commerce

Specification: 640*100

Traffic distribution : mobile platform

CTR is higher than the same industry: 91%

Industry: E-commerce platform-comprehensive e-commerce

Specifications: 1280*720

Traffic distribution: mobile platform

CTR is higher than the same industry: 108%

Industry: E-commerce platform-comprehensive e-commerce

Specifications: 1280*720

Traffic distribution: mobile platform

CTR is higher than the same industry: 84%

Industry: E-commerce platform-comprehensive e-commerce

Specifications: 640*288

Traffic distribution: mobile platform

CTR is higher than the same industry: 88%

Industry: E-commerce platform-comprehensive e-commerce

Traffic distribution: WeChat

Communication Virtual

Industry: Communication virtualization - communication operator

Specification: 640*100

Traffic distribution: mobile platform

CTR is higher than the same industry: 106%

Business Services

Industry: Business Services-Study Abroad Agency

Specification: 160*120

Traffic distribution: QQ space

CTR is higher than the same industry: 104%

finance

Industry: Finance-Financial comprehensive platform

Specifications: 640*288

Traffic distribution: mobile platform

CTR is higher than the same industry: 176%

Industry: Finance-p2p online lending platform

Specifications: 1280*720

Traffic distribution: mobile platform

CTR is higher than the same industry: 87%

Industry: Finance-p2p online lending platform

Specifications: 1280*720

Traffic distribution: mobile platform

CTR is higher than the same industry: 107%

Website Portal

Industry: Website Portal-News Portal Information Community

Specifications: 1280*720

Traffic distribution: mobile platform

CTR is higher than the same industry: 74%

Footwear

Industry: Footwear

Specifications: 1280*720

Traffic distribution: mobile platform

CTR is higher than the same industry: 107%

travel

Industry: Travel - Hotel Accommodation

Traffic distribution: WeChat

food

Industry: Food-Snack Food

Specification: 160*120

Traffic distribution: QQ space

CTR is higher than the same industry: 94%

Lifestyle Services

Industry: Lifestyle Services-Leisure and Entertainment

Specifications: 1280*720

Traffic distribution: mobile platform

CTR is higher than the same industry: 170%

Industry: Lifestyle Services-Leisure and Entertainment

Specifications: 1280*720

Traffic distribution: mobile platform

CTR is higher than the same industry: 79%

Industry: Lifestyle Services-Leisure and Entertainment

Specifications: 1280*720

Traffic distribution: mobile platform

CTR is higher than the same industry: 104%

Digital home appliances

Industry: Digital home appliances - mobile phones

Specifications: 582*166

Traffic distribution: WeChat

CTR is higher than the same industry: 125%

Network Tools

Industry: Network Tools-Video Music Reading

Specifications: 1280*720

Traffic distribution: mobile platform

CTR is higher than the same industry: 80%

Industry: Network Tools - System Software

Specifications: 1280*720

Traffic distribution: mobile platform

CTR is higher than the same industry: 189%

Industry: Network Tools - Live Broadcasting

Specifications: 1280*720

Traffic distribution: mobile platform

CTR is higher than the same industry: 97%

Industry: Network Tools-Video Music Reading

Specification: 800*1200

Traffic distribution: mobile platform

CTR is higher than the same industry: 110%

game

Industry: Games-Leisure

Specification: 640*100

Traffic distribution: mobile platform

CTR is higher than the same industry: 109%

Industry: Gaming

Specifications: 1280*720

Traffic distribution: mobile platform

CTR is higher than the same industry: 104%

Industry: Games-Leisure

Specifications: 1280*720

Traffic distribution: mobile platform

CTR is higher than the same industry: 220%

Industry: Games - Role Playing

Specifications: 1280*720

Traffic distribution: mobile platform

CTR is higher than the same industry: 169%

Industry: Games - Role Playing

Specification: 800*1200

Traffic distribution: mobile platform

CTR higher than peers: 204%

Industry: Games - Role Playing

Specifications: 1280*720

Traffic distribution: mobile platform

CTR is higher than the same industry: 122%

Marriage and Dating

Industry: Marriage and dating-Marriage and dating

Traffic distribution: WeChat

Industry: Wedding Services-Wedding Photography

Traffic distribution: WeChat

* The copyright of all the above cases belongs to the advertisers and is for learning and communication purposes only.

The author of this article @Tencent Social Advertising is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

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