A complete collection of the latest hot topics in April 2018, a must-have for operations and promotions!

Dear new media and marketers , April is about to begin. Are you ready for the hot topics? Uncle has prepared a guide for everyone to follow the hot topics in April, let’s take a look!

April 1

1. April Fools’ Day

April Fool's Day is all about prank + prank + prank, which can be presented in the form of videos, H5, and posters. For example: here are 10 tricks to play pranks on your circle of friends on April Fool's Day. They are fun and funny. You can play tricks on people by simply forwarding them. If you do well, you can basically flood your circle of friends with pranks.

When brands use April Fools' Day to promote their products, it is important to interact with users through pranks and jokes to enhance their enthusiasm for participation and sharing. However, it is also important to note that the ultimate landing point is brand promotion. How to make users remember you instead of just laughing it off after playing requires hard work to find the common string between creativity and brand.

2. Leslie Cheung passed away

Basically, it is an emotional line, reviewing Brother's film and television, and music works, mostly presented in the form of posters. You can also make H5 related to Brother, initiate discussions, etc. Emotion is the detonator. The corporate logo should be obvious but not steal the limelight, so that people can remember it. Remember, don't consume Mr. Zhang, which will cause users to be disgusted.

April 5

Qingming Festival

It rains heavily during the Qingming Festival. Brands should avoid sad and heavy emotions, and focus on outings and gratitude. During the spring outing season, they can offer holiday discounts on products, or promote their brands in the form of posters with appropriate copy .

April 7

International Sports Day

In addition to sports brands, it is also suitable for weight loss related content. You can set up a calorie competition, use Weibo and WeChat as display platforms, like or @ the brand official account to increase brand awareness.

April 8

International Rare Animal Protection Day

Well, customers, all of you should cherish and protect animals~~

April 11

World Parkinson's Day

Parkinson's disease is the "third killer" of middle-aged and elderly people. Among the 4 million patients in the world, 1.7 million are in China. You can launch customized products for Parkinson's patients on the same day, appealing to you to care for vulnerable groups. Sales volume is another matter, but you can also gain a good reputation.

April 13

Water Splashing Festival

It is suitable for live broadcast . If you are interested, you can also make H5, which requires stronger interactivity. Shopping malls can arrange activities to cool down in the summer, such as “eating watermelon, drinking beverages, and comparing bottles”.

April 14

Black Day

Do the opposite and care for singles.

April 16

World Noise Day

We can start from multiple angles, such as noise, throat protection, ear protection, etc., and care for teachers and smokers.

April 20

Luhan's birthday

As a person who brings in a lot of traffic , even the Weibo programmer was scared on the day he announced his relationship. You guys understand. With Lu Han’s birthday season as the theme, it attracts fans to participate.

April 22

Earth Day

Applicable to bicycle and environmental protection apps. Theme: Improve the overall environment of the earth through green and low-carbon life. It is also a good idea to encourage the participation of the entire nation, or use "green" as the keyword , make a poster with the logo and the earth, and add some copywriting.

April 23

World Reading Day

Needless to say, it's time for bookstores and reading apps to show their prowess. Invite well-known writers to participate in reading and offer book donations. Various e-commerce companies can hold book festival promotions or launch reading month activities, where readers can check in to read books and answer questions to win prizes.

April 29

World Dance Day

The brand mascot performs a dance that has been popular recently. Users can follow along and post the video on Weibo by @the brand’s official Weibo account to participate in a lucky draw.

above. I hope this will be helpful to you guys.

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