22 truths about private domain traffic

The term private domain traffic has been popular for several years, and there are endless IQ training courses that are aimed at making money from it, but there are not many cases that are truly recognized by everyone. What exactly is the problem?

Party A Finance operates dozens of communities and has never charged a penny to the C-end. For two consecutive years, it has insisted on working 7×12 hours a day to provide community members with valuable information discussions in the advertising and marketing circles, and has won a little bit of love and reputation.

We are thinking, you are my private traffic, how hurtful this sentence is; we are thinking, what kind of circle culture can gain the respect of group members; we are thinking, only those who can operate on a yearly basis are truly private; we are thinking, whether the value of an old friend who is willing to stay in the community for 10 years is measured by red envelopes; we are thinking, the stability and sustainability of the team are the most critical aspects of the entire system.

My little understanding of private domain may make me laugh.

1. This word is extremely wrong. The mistake is in traffic. It is people who have real private value.

2. They are all fooling people. The life cycle value LTV (life time value), or to be bolder, the lifetime life value VOL (Value of lifelong). If you think in this way, the investment must be calculated on an annual basis. This means that a person who is willing to stay in your group for 10 years must be someone who transcends group members. The trust between you has withstood the test of years. Especially when hundreds, thousands, or even tens of thousands of group members trust you enough, this value cannot be measured by money.

3. Selling goods is the most basic sickle, and communicating with others is the master.

4. To C, you need to work hard on product strength and brand strength; to B, you need to manage a customer-centric circle.

5. The visible ones are the big groups, which are the places where people dance square dance in the evening; the invisible ones are the small groups, where the real work happens in teahouses and bath centers.

6. What does it mean to have millions of traffic? You would be embarrassed to post a poster on your Moments. Everyone brags about hundreds of millions of traffic. What does it mean to have 20,000 friends? It’s the number of students in a full-time undergraduate university.

7. Therefore, the key lies in the depth of influencing the mind, the depth of trust between the two parties, and the depth of values.

8. Many people like to use the word "pool" to describe private domains, such as traffic pools. This is wrong again. It is an ocean, a sea connected to each other. What the private domain ocean needs most is openness. Don't try to restrict anything. In this era, no one can be confined, and our understanding of the world has evolved from individual cognition to group judgment. Only openness can face every group member honestly and become a window that lets light in.

9. The most important hub between the Pacific and Atlantic Oceans is the Panama Canal, which is man-made and has been in operation for 107 years. Understand what you do in years, think about the evolution direction of the next year in years, and design future business models in years. Anyone who is so-called an expert tells you what cases he has handled this month is definitely a liar. Many people who have never run a community speculate that communities have cycles. These are people who don’t understand the business. If a master manages a community, it will not let it die easily.

10. There are only three words to summarize the general business principles: dedication, altruism, and persistence.

11. What value you have created depends first on the needs of your circle of friends. If there are no clear attributes and scenarios, just think about the lowest level of Maslow's needs, including food, sex, pornography, gambling, and drugs. Are you kidding? At least you have to move some value. This really tests one's understanding of human nature and boundaries, as one must satisfy the greatest common interests and hobbies while not crossing the line. Be bold and cautious, and abide by it carefully.

12. Why don't I understand to C's private domain? Because it really goes against common sense. You want to circle me by selling a bag of sunflower seeds for lunch and refueling. Isn't it too cheap? It's better to give a plate of pickles and give a 95% discount. It's more practical and affordable. I will come again next time.

13. Those cases like Xibei Baodao are just for hearing. There are many experts in the circle who are good at spreading rumors and conducting mobile warfare. The micro-business tactics do look very tempting in the short term. Has anyone heard any follow-up news? Don't be fooled by PR.

14. Those who don’t talk about the organization’s private domain cases are all fake, because the difficult part is team building, and even more difficult is the team’s value. The most difficult thing is the long-term retention of the team. Most of the results are that the customers are still there, but the team has collapsed.

15. In a mature large company, the private domain team is an awkward and weird existence. It is too difficult for the boss, human resources and colleagues to understand. From the moment the KPI is set, everyone from top to bottom feels uncomfortable. Therefore, the key to so-called private domain consulting is to let the boss have less control and delegate more power.

16. The only breakthrough for the private domain on the C-end is the membership system. You can consult @入座会易涛. We talked for an entire afternoon last time. He is a real expert. Compared with private domains, members are much more pragmatic. One is an idealist, the other is a pragmatist.

17. Don’t trust the tools. Enterprise WeChat is testing a secret trick. Personal WeChat groups can be converted into enterprise WeChat groups. It is simply amazing. I recommend everyone to try it out. But I won’t move, because tools are temperatureless. What we want is not private domain, but Love Trust and interesting♡♡♡.

18. The best form of private domain is WeChat group, Xiaolongge YYDS, which never goes down and does not charge technical service fees. However, only by running a community with a community mentality can compound interest be accumulated.

19. People’s needs are diverse. The private domain team is the most likely to create the company’s second curve because they come into contact with a large number of real people and effective social interaction can inspire new imagination. This is of great significance. For example, information value, insight into industry news without omission; for example, think tank value, discovering the industrial advancement of each company; for example, customer acquisition value, connecting thousands of B-side enterprises; for example, FA value, providing targets for M&A and strategic investment; for example, resource value, exchanging and introducing more media resources; maybe you can even earn some public relations fees, hahahahahahaha…

20. Noisy and quiet, quiet in noise and noise in quiet, both are good and have their own merits.

21. The growth of private domain depends on private domain. Never stop growing, otherwise your heart will grow old.

22. Either you see the colorful big world, or you see the bizarre small circle.

Author: Party A Finance

Source: Party A Finance