30 information flow cases to teach you how to improve conversion

January's creative sharing is finally here! Although it’s late, this issue’s sharing will definitely not disappoint you!

In the cold winter, compared to going out, people prefer to curl up on the sofa for a shopping spree, lie in bed to start a relaxing game , sit at the desk and leisurely read the news... Among the shortlisted advertisements in this issue, e-commerce , games, and website portals all performed very well.

Without further ado, let’s take a look at 30 high-quality cases in 18 industries.

estate

Industry: Real estate - real estate agency

Specifications: 1280*720

Traffic distribution : mobile platform

CTR is higher than the same industry: 125%

Industry: Real estate - real estate agency

Specifications: 1280*720

Traffic distribution: mobile platform

CTR is higher than the same industry: 62%

E-commerce platform

Industry: E-commerce platform-comprehensive e-commerce

Specification: 600*500

Traffic distribution: mobile platform

CTR is higher than the same industry: 154%

Industry: E-commerce platform-comprehensive e-commerce

Specifications: 1280*720

Traffic distribution: mobile platform

CTR is higher than the same industry: 56%

Industry: E-commerce platform-comprehensive e-commerce

Specifications: 640*288

Traffic distribution: mobile platform

CTR is higher than the same industry: 107%

Energy saving and environmental protection

Industry: Energy conservation and environmental protection-pollution treatment

Specifications: 582*166

Traffic distribution: WeChat

CTR is higher than the same industry: 57%

finance

Industry: Finance-Financial comprehensive platform

Specifications: 1280*720

Traffic distribution: mobile platform

CTR is higher than the same industry: 53%

Transportation

Industry: Transportation- Automobile manufacturers/4S stores

Specification: 640*100

Traffic distribution: mobile platform

CTR is higher than the same industry: 75%

Industry: Transportation- Used Car Operation

Specifications: 1280*720

Traffic distribution: mobile platform

CTR is higher than the same industry: 75%

educate

Industry: Education-Non-academic education platform

Specification: 160*210

Traffic distribution: QQ space

CTR is higher than the same industry: 75%

travel

Industry: Tourism-Travel OTA Comprehensive Platform

Specifications: 1280*720

Traffic distribution: mobile platform

CTR is higher than the same industry: 48%

Digital home appliances

Industry: Digital home appliances-Audio and video equipment

Specifications: 582*166

Traffic distribution: WeChat

CTR is higher than the same industry: 59%

Business Services

Industry: Business Services-Agency

Specifications: 1280*720

Traffic distribution: mobile platform

CTR is higher than the same industry: 58%

Communication Virtual

Industry: Communication Virtual-Wireless Value-added

Specification: 160*140

Traffic distribution: QQ space

CTR is higher than the same industry: 138%

Industry: Communication virtualization - communication operator

Specifications: 1280*720

Traffic distribution: mobile platform

CTR is higher than the same industry: 93%

Culture and Entertainment

Industry: Culture and Entertainment-Books and Magazines

Specification: 640*100

Traffic distribution: mobile platform

CTR is higher than the same industry: 57%

Network Tools

Industry: Network Tools-Audio and Video Entertainment Reading

Specifications: 1280*720

Traffic distribution: mobile platform

CTR is higher than the same industry: 107%

Industry: Network Tools- Meitu Meipai

Specifications: 1280*720

Traffic distribution: mobile platform

CTR higher than the same industry: 251%

Website Portal

Industry: Website Portal-News Portal Information Community

Specifications: 1280*720

Traffic distribution: mobile platform

CTR is higher than the same industry: 117%

Industry: Website Portal-News Portal Information Community

Specifications: 1280*720

Traffic distribution: mobile platform

CTR is higher than the same industry: 127%

Industry: Website Portal-News Portal Information Community

Specifications: 1280*720

Traffic distribution: mobile platform

CTR is higher than the same industry: 102%

game

Industry: Games - Role Playing

Specifications: 1280*720

Traffic distribution: mobile platform

CTR is higher than the same industry: 75%

Industry: Games - Role Playing

Specifications: 1280*720

Traffic distribution: mobile platform

CTR is higher than the same industry: 100%

Industry: Games-Leisure

Specifications: 1280*720

Traffic distribution: mobile platform

CTR is higher than the same industry: 58%

Industry: Games - Role Playing

Specification: 800*1200

Traffic distribution: mobile platform

CTR is higher than the same industry: 42%

We Media

Industry: We Media - Social

Traffic distribution: WeChat

Furniture and Home Decoration

Industry: Furniture and Home Decoration-Decoration Design

Traffic distribution: WeChat

Industry: Furniture and Home Improvement - Residential Furniture

Traffic distribution: WeChat

Marriage and Dating

Industry: Marriage and Dating-Wedding Photography

Traffic distribution: WeChat

Lifestyle Services

Industry: Life Services-Life Peripherals

Traffic distribution: WeChat

• The copyright of all the above cases belongs to the advertisers and is for learning and communication purposes only.

The author of this article @Tencent Social Advertising is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services, advertising platform, Longyou Games