Tips for starting a store on Pinduoduo without a source of goods

I have been running Doudian for more than two months. So far, only two or three out of ten stores have become successful, and only one is truly stable and sustainable.

After more than two months, the final calculation showed that the gross profit was 70,000 to 80,000 yuan, and the cost of fake orders was 20,000 to 30,000 yuan, which was not bad. However, because of the audit due to manual intervention, I was fined 18,000 yuan. Some stores were caught twice and fined 2,000 yuan each time. So after deducting the 18,000 yuan fine and two months' salary, I ended up losing 20,000 to 30,000 yuan.

People often ask me whether it is easy to do Pinduoduo store group , Taobao store group, or Doudian store group, and which one should I focus on? Today, I will combine my own practical experience and industry interviews to sort it out for everyone.

First, let’s sort out the current status of the store group.

Doudian store groups have the strongest explosive power, but are also the most unstable, and there is a high probability component to starting a store, so it is not recommended for novices to enter. In other words, it is very possible that your Douyin store can receive thousands of orders a day in a week, but it is also possible that there will be only a hundred orders on the second day, and only a dozen orders on the third day. The fluctuation is very large.

Moreover, Doudian’s store establishment model is also based on probability. In other words, it depends on luck. I did have a store set up, but I didn’t come up with a replicable methodology. Without a replicable methodology, it’s just a game of probability. Of course, if I can summarize a replicable methodology, I will share it with you.

Pinduoduo store groups now have the lowest threshold, the simplest operation, and the largest traffic, which is the Taobao store group 1.0 era. You just need to understand the basic operating procedures of the store group and make slight intervention in collecting and putting products on the shelves. Sometimes, you can generate traffic without even any intervention. The current Pinduoduo store group is a fool-proof operation and is very easy to copy. However, the profit of Pinduoduo store groups is too low. If it is a pure distribution model, the profit will only be one or two thousand yuan per month. With refined operations, profits will be higher, but not too much.

Pinduoduo's store group is now more like a purely labor-intensive industry. If you want to make a lot of money, you need many stores. To open many stores, you need a lot of people, so the place with lower labor costs has more advantages. However, the overall profit of the Pinduoduo store group is still too low and is not currently the focus of my company's operations. Of course, if you are a newbie with insufficient funds, you can consider operating a Pinduoduo store group to accumulate funds. His investment is very low, he can basically open a store with less than 5,000 yuan.

Taobao store groups are the most stable. It is not difficult to earn 50,000 or 10,000 yuan a month. A good one can make tens of thousands in a month. However, Taobao store groups require more intervention than Pinduoduo, so the liquidity requirements are higher and the testing costs are also higher. The Taobao-affiliated Tmall store group has a higher premium, is easier to obtain traffic, has more lenient penalties, and has higher output per store. If you persist for half a year, it is not difficult for a single store to make a monthly profit of 50,000 to 100,000 yuan. Of course, the investment in a group of Maodian stores is also greater, which is not very suitable for novices.

My company’s current operating strategy is to use blue ocean products as the basic base, and then focus on developing Maodian store groups, followed by Taobao store groups. I will compress the operational radius of the Doudian store group, cut off unprofitable stores, and reduce intervention costs. The main purpose of running Doudian is not to make money at the moment. The main purpose is to keep an understanding of Doudian, so that when the platform matures, I can start working directly on it. As for the Pinduoduo store group, it will not lose money at all, but I will not expand its scale anymore. It’s too troublesome with little money and a lot of work.

As for all my newbie friends, I still recommend Taobao store groups and Pinduoduo store groups. If you have some financial strength (more than 100,000) and some operating experience, choose Taobao store groups. For those who have weak financial strength (less than 50,000) and poor operational skills, we recommend Pinduoduo store group.

Let me give you a brief introduction to Pinduoduo store groups.

5 Operational Focus

Product selection + execution

6 Operational Preparation

Shop

Phone number

software

Purchase: Pintu

Selection: Supreme Treasure, Little Strawberry

Collection: Little Strawberry, First Makeup

Register a store

It’s so simple that I won’t introduce it. Just follow the instructions on Pinduoduo’s official website to open a store step by step and choose a corporate store. If you really don’t understand, search on Baidu or watch the teaching video.