Look! Baidu Information Stream OCPC, have you put it on?

Unstable conversion effect? Is the cost of lead acquisition high?

Small number of valid orders? Conversion volume is slow to increase?

Is manual optimization time-consuming and laborious? Is it difficult to acquire high-value new customers?

Advertisers troubled by the above problems

Now I will give you the ultimate tool for search promotion.

That is — oCPC intelligent delivery

The most advanced access method - API mode

The full flow push has begun!

Next, let the lovely editor take you on board.

Let’s understand the basic principle of this artifact

Let’s take a closer look at the powerful capabilities and new breakthroughs of API docking

Finally, we will present you with two classic cases of powerful advertisers.

What is OCPC ?

An intelligent marketing promotion method based on target conversion to improve efficiency and expand volume. Based on a more scientific conversion rate estimation mechanism, it helps advertisers to achieve intelligent bidding, obtain more high-quality traffic, improve conversion effects, and control conversion costs.

How does OCPC work?

Based on the long-term accumulation of crowd portraits, we build in-depth conversion data with customers and rely on DNN model deep learning technology to help advertisers optimize conversions.

Break through the keyword matching/bid restrictions to trigger ads, select high-quality and high-conversion traffic from a larger range, and deliver them according to the target conversion cost expressed by the advertiser.

Sounds too high-end and abstract?

Let's use the conversion funnel that you are familiar with.

Let me give you a detailed and in-depth understanding

How OCPC smart delivery works! !

(The further down the funnel you optimize, the more you can improve your final conversion!)

This is how oCPC works.

In a nutshell, it can be summed up in one sentence:

Spend your money on traffic that is most likely to convert!

Calm down and move on to the next step

Let's take a look at our heavyweight players today

API connection mode

Different types of customers with different technical capabilities have different ways of accessing data.

For junior customers who do not understand code and only need to monitor the wireless end, they can load the website to the Baidu server and monitor the data directly through the mobile marketing page.

For professional customers with certain technical capabilities, the most commonly used method in the past was JS code monitoring, which is to install JS code into the promotion page to monitor conversions more accurately.

Today, the API feedback mode with full traffic online is a more stable and efficient access method for customers with technical development and monitoring capabilities!

We summarize its advantages in 4 words:

How to understand it?

Only one connection is required to develop an API interface and directly transmit data back. Subsequent page changes will not affect effect monitoring.

This is perfect for advertisers with complex pages and frequently updated content!

On this basis, API docking can also monitor deeper conversions. Customers can decide the specific depth of tracking and feedback based on their own circumstances.

At the same time, big data and machine learning technologies can be used to learn specific user behaviors and optimize subsequent customer traffic.

Of course, during this process, Baidu will provide a full range of services such as one-on-one joint debugging to clear all obstacles for you!

After understanding this knowledge

Do you want to experience the power and effect of oCPC?

In this regard, we invited two advertisers who have been on the train first.

Let the data speak for itself and show you their real delivery results!

Advertiser 1: Top client in the education industry - Xueersi Online School

Client Profile

Xueersi Online School, a tutoring brand under the listed institution New Oriental, provides extracurricular teaching in all subjects for children aged 3-18 years old. It is a brand under a company listed on the New York Stock Exchange and has more than 6 million primary and secondary school users in more than 200 cities across the country.

Before

1. Conventional Fengchao delivery can only optimize the keyword dimension at its most detailed level, but cannot identify the conversion status of different users under the keyword.
2. Registration volume growth is weak

Point

We hope to find high-conversion traffic and populations to obtain more new registrations and orders while ensuring stable registration costs.

After

Customers use API docking to launch search oCPC, hoping to continuously increase the number of registrations while keeping the registration cost stable. After 3 weeks of operation, the number of registrations increased by 1.79 times and the conversion rate increased by 18.3%.

Advertiser 2: A financial loan supermarket client

Client Profile

A domestic pure online loan vertical search platform, dedicated to providing financial product search, recommendation, application and other services for office workers and small and medium-sized enterprises.

Before

The cost of search delivery is unstable and encounters a bottleneck in volume growth.

Point

The effect of keywords with large volumes decays quickly, and the cost soars after a period of time; the workload of developing new words is large and adjusting bids consumes a lot of manpower.

After

Customers use API docking to launch search o cpc , hoping to expand traffic while stabilizing the cost of deployment. After the client deployed ocpc across all of their accounts for three weeks, conversion volume increased by 33.7% and conversion rate increased by 22%.

The author of this article is @Baidu Marketing Center and it is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services, advertising platform, Longyou Games