How to solve the problem of low exposure of information flow ads? Get these 4 postures!

In response to the worries of marketers, today I will analyze the reasons and solutions for low advertising exposure.

Reason 1: Is the orientation too narrow (thin)?

Reason 2: Is the bid too low?

Reason three: Is it insufficient budget?

For brand owners with small budgets, Meishujun recommends "concentrating firepower" to launch campaigns - that is, it is not advisable to create too many promotion plans or promotion units. Instead, more budget should be concentrated on efficient targeting strategies based on a full understanding of brand market positioning, product functions, crowd positioning and other information, such as only targeting regions, only targeting crowd interests, etc. In addition, in the early stage of advertising online, it is recommended to use a higher budget and "accelerated" delivery mode to grab the most exposure in the fastest and shortest time to ensure the initial delivery volume. (When the volume reaches a certain level, be sure to adjust the strategy in time to avoid excessive consumption.)

Reason 4: Is it a creative problem?

If brand advertising wants to successfully attract more audiences’ attention and get them to click on your ads, thereby “standing out” and gaining high exposure, it should: 1) In the process of creating creatives, it must be based on real data feedback from users and understand their interests and preferences, and never rely on experience to get ahead of yourself; 2) It is recommended to create multiple versions of creatives (it is recommended to have about 6 versions per ad slot) for personalized display, and in the actual advertising execution, use A/B Testing and actual data feedback to select the best exposure and click-through rate; 3) Generally, the data performance is poor for about 1 day, and it is recommended to replace the materials in time; 4) Create and upload materials of multiple sizes to ensure that they are exposed not only on a small number of pages and ad slots, but also to increase exposure opportunities.

Grasping the exposure is the upstream source of high clicks and high conversions in the future - because if you haven’t found him/her, how can you attract and retain him/her in the future? ! It is hoped that the above four methods will help marketers have a relatively clear understanding of the optimization of advertising exposure, and be able to "prescribe the right medicine for the disease and cure it", and ultimately attract a large number of target consumers!