The estimation tool can estimate the following data [Baidu bidding]

The estimation tool can estimate the following data.

1. Computer display estimation: The estimation is based on the computer display of the keyword in the past week under the set bid and matching mode. The estimated results under exact match are not completely equal to the impression volume of literal exact match.

2. Computer ranking prediction: The effect is predicted based on the computer ranking of the keyword in the past week under the set bidding and matching mode.

《Ranking and impression share jointly affect the delivery effect. Please pay attention at the same time. Computer display share estimate: The percentage represents the proportion of the corresponding ranking on the computer side, and the statistical method is the display volume of the keyword in the ranking / total display volume. 》

3. Mobile display estimation: The estimation is based on the mobile display of the keyword in the past week under the set bid and matching mode. The estimated results under exact match are not completely equal to the impression volume of literal exact match.

4. Mobile ranking prediction: The effect is predicted based on the mobile ranking of the keyword in the past week under the set bid and matching mode.

《Ranking and display share jointly affect the delivery effect, please pay attention to both. Mobile impression share estimate: The percentage represents the mobile impression ratio of the corresponding ranking, and the statistical method is the impression volume of the keyword in the ranking / total impression volume. ·》

5. Average daily computer search volume (exact match): The average number of times netizens have accurately searched for the keyword on their computers in the past 30 days. The average daily search volume is only related to the keyword itself and the promotion area. Generally speaking, the more promotion areas there are, the greater the average daily search volume for the same keyword.

6. Computer left entry price: the lowest price required for a keyword to be pushed to the left side of the computer search results under precise triggering in the past week.

7. Average daily mobile search volume (exact match): the number of times the keyword has been searched on the website within the past 30 days. The average daily search volume is only related to the keyword itself and the promotion area. Generally speaking, the more regions there are, the greater the average daily search volume for the same keyword. Mobile top entry price: The lowest price required for a keyword to be pushed to the top of mobile device search results under precise triggering in the past week.

8. Competition intensity: The longer the blue bar is, the more attention the keyword is getting from peers. In addition, the intensity of competition is also related to the specific region chosen by the advertiser and the number of competitors for the keyword under different matching methods.

After selecting keywords, advertisers can set the bid and matching method for the keywords. Click "Quick Save" to save the keywords in a promotion plan and unit selected by the advertiser.