Bidding hosting: Summary of SEM bidding account issues

We often hear people complain that SEM promotion is ineffective and the cost of Baidu bidding promotion is getting higher and higher. How to solve the problem of high promotion costs? If you want to solve the problem, you must first find the cause of the problem. At this time, we should check whether our account has the following problems. Let’s follow Feng Chao from Dongguan to find out more!

Summary of SEM bidding account issues

1. Invalid Clicks

Invalid clicks are a very troublesome thing. The advertising fees lost every day by customers developed by peers and sales personnel are actually considerable. How to avoid invalid clicks is a problem that many optimizers are entangled with. In fact, Baidu has provided us with a very practical system for blocking invalid clicks - Baidu Business Shield. If used well, it can save about 10-20% of consumption.

2. Malicious Clicks

The malicious clicks mentioned here do not only refer to the clicks of competitors, the form has become white-hot! If we search for "malicious clicks" in QQ groups, we will know how terrible and hateful malicious clicks are now.

3. Inaccurate keywords

Bidding promotion, in the final analysis, is about spending money to buy traffic, which means finding the traffic that suits you among the huge search traffic and bringing it into your own pocket. Choosing keywords, matching methods, and creative writing are how we control traffic. High bidding costs are often due to inaccurate keywords.

4. Unreasonable keyword bidding

In order to quickly set up an account, many people bid the same for all keywords. But the competition level, search volume, and relevance of each keyword to our business are all different, so how can the bids be the same?

5. The creativity is single and not highly relevant

Bidders all know that the role of bidding creativity is to attract users, filter the crowd, and generate clicks. It’s natural to think that the higher the click-through rate of the bidding creative, the happier we are. But in fact, not all creative ideas have better click-through rates.