The cost of information flow promotion decreased by 54%, but the conversion rate increased by 200%. How was it done?

1. The title is very attractive and has a high click-through rate , but there are still no clues (not a clickbait title ).

2. There are obviously a lot of leads, but there is not a single conversion .

What exactly lies behind the problem? Is there any way to solve this problem?

In fact, in the process of optimizing accounts, most people focus more on changing titles and pictures. However, in the actual purchasing process, titles and pictures actually only play the role of shopping guides. Whether consumers buy ultimately depends on their perception and feeling of the brand after "entering the store". So, as the direct "communicator" of products and brand concepts, the landing page plays this important role. It can be said that behind every information flow advertisement that achieves a conversion, there is a marketing landing page that can capture the hearts of customers.

The so-called mobile marketing landing page is the website that users see when they click on the title of the information flow to enter the page. It serves as a carrier for receiving traffic and converting users . A good landing page should follow this logic: explore pain points - confirm needs - propose solution advantages - win trust - make a call to action.

We have talked about a lot of theories, but what kind of landing page can capture visitors in just a few seconds and make them willingly leave their contact information?

If we analyze the information flow delivery case of network company A, we may be able to provide an effective idea.

2. The quality of the leads is poor and seriously mismatched with the target population.

After a comprehensive investigation of the account, Baidu Optimizer provided an emergency response strategy: