Soul advertising, Soul advertising account opening, Soul advertising charges

This article outlines:

1. How to place Soul ads

2. How is Soul advertising charged?

3. Soul Advertising Display Format

4. Soul advertising account opening methods

5. Steps for agents to enable Soul advertising

1. How to place Soul ads

1. Open an account: Before placing advertisements, we must first open a Soul advertising account. After opening, there will be a Soul advertising background.

2. Prepare creative advertising materials: Soul ads come in different forms, and we need to provide different advertising materials based on the different placements of the ads. These may be in the form of large images, small images, videos, or graphics and texts, etc.

3. Set up the background: Soul advertising background can support targeted investment. The region can be targeted to the prefecture-level city, it can distinguish the operating system, support WiFi targeting, and there are 19 major categories of interest tags in total. We need to select these labels based on the characteristics of the target group to ensure that the advertisements reach the target audience accurately.

4. Tracking effects and analyzing optimization: The process does not end after the ad goes online. We also need to continue to track and analyze the effects of the ads, adjust our advertising strategies in a timely manner, etc., in order to see the effects of the money spent and achieve better marketing results with less money.

2. How is Soul advertising charged?

The cost of advertising on Soul mainly consists of two parts: service fee and advertising fee.

Service fee: generally 1000-3000, collected by the agent. The service content includes: landing pages, pictures and other promotional materials, opening and improvement of advertising accounts, and advertising delivery operations.

Advertising fee: Advertising fee is also called prepaid fee, which is the cost of displaying advertisements to target users. The minimum charge is 10,000.

The prepaid fee is used for advertising. Soul's advertising charging model is mainly the CPC bidding model, which is what we usually call charging according to the effective clicks of the advertisements. Only when the user clicks to watch the advertisement will the fee be charged once, which can ensure that all expenses are used effectively. Bidding based on CPC, the base price starts at 0.2 yuan. In reality, the actual CPC transaction price is generally around 0.5-1 yuan.

3. Soul Advertising Display Format

At present, all major mainstream traffic platforms have advertising resources for information flow ads. Soul information flow ads select high-quality resource positions on the square recommendation page flow, based on young user groups with diverse interests, while maintaining a good user experience, helping advertisers reach high-quality advertising audiences and interest circles. The display forms are small information flow graph, large information flow graph, and four information flow graphs.

4. How to open an account for Soul advertising? Can I open an official account?

Answer first, no! Soul does not undertake the promotion business itself, but directly gives the authority to the agent service. This is actually beneficial to merchants because as professional agents, they can provide operation services such as promotion account opening, material production, and promotion delivery optimization.

5. Steps for agents to enable Soul advertising

1. Click the card below to open an account directly or learn about the materials and fees required for opening an account;

2. Determine the delivery plan and open an advertising account;

3. Recharge advertising;

4. Both parties communicate on the advertising materials and choose a suitable plan;

5. Upload the information flow advertising materials through the opened account;

6. Provide continuous advertising optimization services in the later stage.

For more soul advertising cases, if you want to do soul advertising, please contact Qinggua Media official