Short video live streaming sales: How did live streaming achieve sales of over 100 million yuan?

When was the first time you learned about short videos and live streaming? Who was the first live-streaming anchor you knew? In fact, many people decided to start a business through live streaming of short videos because they watched several live broadcasts of some big anchors and were inspired by their huge popularity and sales of over 100 million. Do you know how a live broadcast with sales of hundreds of millions is achieved?

Let’s learn about it today!

When you enter your favorite live broadcast room, you will see a host introducing a product on the live broadcast. In fact, the host is wearing a headset, and there is always a more powerful brain in the background analyzing the live broadcast data and telling the host how to control the rhythm.

Many of the popular anchors you see, their live broadcasts are actually the collaborative work of multiple positions, including field control, team leaders, operations, visual directors, patrollers, image managers, trainers, etc. These people are all standing outside the camera.

As for the products that we sell, the selection is also done by multiple purchasing agents in the purchasing department who take turns to negotiate prices.

Before the broadcast begins, the technical department must upload the link and conduct repeated tests. The anchor will also conduct multiple test broadcasts before going live to avoid live broadcast accidents.

In addition to the division of labor and cooperation among multiple people, the early live broadcast promotion costs of big anchors are also very high, and some can even reach millions.

In order to maintain fan stickiness and attract more users to live broadcasts, there will be various great benefits during the live broadcast, not to mention that some big anchors will invite popular stars to join in the support, and the star's appearance fee is also a considerable amount.

Just a few days ago, on August 18th, during the 818 event held by Simba, a big anchor on Kuaishou, the popularity of his live broadcast room reached 4 million thanks to the welfare of 50,000 mobile phones and the popularity of Dilraba Dilmurat!

It can be said that a large part of the sales of over 100 million yuan by many big anchors through live streaming is due to money!