What impact does the failure of celebrity live streaming sales have on the short video live streaming industry?

What impact does the failure of celebrity live streaming sales have on the short video live streaming industry? It is very unfair for ordinary people that a large number of celebrities have gone to the live streaming platform. Take the previous 618 as an example, more than 300 celebrities from most of the entertainment industry flocked to the live streaming rooms, which had a great impact on the native small and medium-sized anchors.

The amateur anchors are working hard to make videos and live broadcasts, and just when they have achieved a little success, celebrities see the benefits here and swoop in!

We worked so hard to build this empire, and they come here to reap the fruits of our labor!

Celebrities can sell hundreds of millions of dollars in a casual live broadcast. Originally, everyone was a newcomer and had to cross the river by feeling the stones with zero foundation, so the environment was relatively fair.

Now that celebrities have come in, their influence and resources are incomparable to ordinary people. Celebrities have their own halo, and brands will stick to them. Once they sign the supply chain contract, it becomes even more difficult for ordinary people to find high-quality sources of goods.

You can sell goods, and it’s fine if you do it well, but how many celebrities have failed in their live streaming sales? The data was falsified and the products were not what they expected. They made a fortune and walked away, but it is very likely that they ruined the jobs of ordinary people!

A few days ago, a celebrity’s live streaming of selling goods went wrong. It was originally just a matter of one’s emotional intelligence. As a public figure, it is okay to be dissatisfied, but one must speak beautifully, stop at the right time, and know the limits, to be more decent.

However, the attitude he revealed during the live broadcast brought public opinion in another direction. You should know that the country’s official title for anchors who sell goods is live broadcast salesperson.

Who will be hurt more when a celebrity’s live streaming promotion goes wrong? These are the ordinary people who make money and support their families by selling goods through live streaming. Live streaming provides many people with an opportunity to start a business with light assets.

These little people who work diligently for themselves are promoting their products with all their might in the live broadcast room! However, every failure of a celebrity endorsement will be focused on and magnified by the media, bringing extremely serious negative impact to the entire industry.

A celebrity's failure is very likely to ruin many people's jobs. Moreover, if they really want to be responsible for their fans, they should seriously participate in the product selection stage before the live broadcast, strictly screen, rehearse carefully, and understand the links, instead of getting emotional during the live broadcast.