P account creation丨3 dimensions to master the core resources of IP operation: In this era of ever-increasing consumption, building brand IP has become unstoppable. By building brand IP, we can establish close ties with consumers and achieve marketing conversion. Many brands have begun to build their own brand IPs. When building brand IPs, they can proceed from three aspects to increase the intimacy between the brand and users and enhance users' perception of the brand. Grasp the core of IP operation from three dimensions, be result-oriented, and say goodbye to failure after one start |
>>: Experiments to ignite user growth: A/B testing best practices
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