2018 China New Media Trend Report! (Attached with download)

Growth is an eternal topic

Half is fire, half is sea water.

When it comes to today's media, we see both the enthusiastic side and the changing side.

The time spent on news consumption continues to grow, the trend of users "moving but not moving" emerges, and the boundaries of general content expand, all of which make the total market size and potential of news content more impressive;

But on the other hand, we see two types of consumer demands, high value and low threshold , which constantly influence the direction of the content industry at both ends. In addition to precisely defined news, the cross-border competition for user content attention among entertainment products is becoming increasingly fierce.

Users began to share more, emphasizing more on the sense of participation, presence, and achievement rather than one-way reading;

Creators began to pay more attention to practical value and whether they could establish a real connection with their readers.

Platforms have also begun to explore new tracks. Some have turned social networking into a content testing ground, while others have turned content into a social relay baton .

As we stand in 2018 and look at the present and future of the media, we hope that this new media trend report, released for the sixth consecutive year, can bring you more data, more perspectives, and more thoughts and inspirations.

The report was exclusively researched and released by Tencent Penguin Think Tank.

There is a download link at the end of the article

The following is the full report:

Follow the official account : Operation Uncle .

Reply "MT" to download the full version of "2018 China New Media Trend Report!" 》

Source: Penguin Intelligence ( BizNext )