NetEase’s chicken-eating game “Wild Action” advertising strategy!

Today we will take a look at a classic case of 360 promotion - NetEase's chicken-eating game "Knives Out" . Won the 2018 360 Marketing Award.

Game: Knives Out

Advertiser Name: NetEase

Case summary

A market environment analysis was conducted in response to the rise of "chicken-eating" mobile games. As the first "chicken-eating" mobile game, RS adopted an innovative marketing combination to market Knives Out, fully combining RS's existing resources with 360's high-quality resource locations to reach the user group in all directions.

Future Trends

The chicken-eating themes have been recognized by users, the chicken-eating mode has been absorbed and applied by major manufacturers, and games containing the chicken-eating mode have developed steadily.

Author: Aiqi SEM, authorized to publish by Qinggua Media .

Source: Aichi SEM

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