The information flow master with 5 years of experience will teach you new ideas for wedding photography advertising!

A master with 5 years of experience in information flow distribution has explored new ideas for wedding photography distribution.

1. Serious market homogeneity

More and more businesses choose content marketing

It is reported that 86% of B2C marketers use content marketing, and marketers spend an average of 25% or more of their budget on content marketing. 78% of chief marketing officers (CMOs) believe that content marketing is the future development trend.

Features of content marketing:

• Instead of directly displaying products, we provide solutions
• It is no longer about price attraction, but value attraction
• No longer dependent on the media, but becoming a media of its own
• No longer share products, but share interests

2. Existing materials ≈ advertising materials

Refine the client's own content into advertising creativity

The wedding photography’s own content used for information flow delivery can be found on the customer’s official website/APP, or on the customer’s Weibo or Xiaohongshu platform. The main angles of capture are real cases, social comments and official website evaluations.

3. Three major content directions

Wedding photo style, service team, customer photo cases

Currently, the materials/landing pages on the market are mainly sweepstakes and quotation sheets. Users have become aesthetically fatigued, and the stimulation of the same type of pages has dropped sharply. In order to differentiate ourselves from competitors and explore the factors that customers currently really value, the content strategy will focus on wedding photo style, service team, and customer photos as the main optimization directions.

1. Application of wedding photo style content

First, find high-quality content on Xiaohongshu that has tens of thousands of collections and thousands of likes:

Secondly, extract the essence of the article and design materials:

Finally, the landing page should be consistent with the theme and style:

[Native strategy + user pain points] Create native content based on wedding strategies that users are interested in, including makeup, pose suggestions and other content, to provide users with solutions and attract customers to learn more.

2. Content application by service team

First, look for positive reviews on the client’s website or on Dianping.com, and select the ones that are genuine and have case studies:

Secondly, extract the essence of the article and design materials:

Finally, the landing page also uses soft advertising:

[Original stories + real customer reviews] Use customer UGC for emotional marketing. The closer you are to the users, the more you can impress them. The straightforward truth is the most convincing.

3. Application of content in customer film cases

First, download a series of unique and innovative customer photos from the customer's official website:

Secondly, extract the essence of the article and design materials:

Finally, the landing page collects the customer photos and adds a dynamic H5 format to attract users’ attention:

4. Targeted recommendations

Content strategy for materials and landing pages

Targeting should also be close to user attributes

For the target users of wedding photography, their attributes are:

Source: Information Flow Intelligence Bureau